Senior Manager, Events & Field Marketing

Deepgram•,

13h•$160,000 - $210,000

About The Position

Deepgram is hiring a Senior Manager, Events & Field Marketing to own events and field marketing across North America. Events and field marketing are the company’s largest demand generation investment. Reporting to the Director of Demand Gen, this role will lead more than 20 trade shows and conferences each year, partner co-hosted programs, and field programs developed with Sales. The role balances flagship brand experiences with programs designed to move target accounts. It begins as a senior individual contributor, with room to grow a team. The role will help set event strategy with marketing leadership and collaborate with regional sales leaders, Product Marketing, alliances, Demand Generation, SDRs, and Marketing Operations. The position is responsible for planning and running the North American event portfolio end to end, including budget, partner funding, contracts, vendors, Sales enablement, lead capture, follow-up, and measurement. It will also develop creative brand activations, grow Deepgram Speak as a first-party event series, and support community programming in the San Francisco and New York City offices. Deepgram expects employees to operate with an AI-first mindset: actively use and experiment with advanced AI tools, integrate them into everyday workflows, and apply AI effectively to deliver results. The company moves quickly, so the role requires adaptability, experimentation, and continual learning.

Requirements

Experience running flagship presences at large-scale shows such as AWS re:Invent, Dreamforce, or similar, end to end, including contracting, booth, logistics, staffing, speakers, and lead capture.
Ability to own both trade shows and field programs hands-on and partner closely with regional sales leaders.
Ability to shape an annual event plan, make data-informed portfolio and tiering decisions, and explain what to cut and why.
Experience tying event and field activity to sourced and influenced pipeline in Salesforce, including collaboration with Marketing Operations on campaign setup, attribution, and lead routing.
Ability to analyze funnel metrics and event ROI and present clear recommendations to executive and sales leadership.
Experience managing program budgets, negotiating vendor contracts, and holding agencies accountable for quality and timelines.
Ability to develop an original creative concept and take it through full production.
AI-native approach, including building AI and automation workflows to reduce manual work and creating playbooks others can adopt.
Ability to flag risks and opportunities early and align multiple stakeholders through clear communication.

Nice To Haves

Typically 7–10 years of experience in B2B events and/or field marketing, or equivalent demonstrated experience.
Experience managing an annual program budget of seven figures.
Experience co-marketing events with hyperscalers, especially AWS, or channel partners, including MDF management.
Hands-on experience with modern event technology, such as registration platforms, lead retrieval, meeting-booking tools, mobile event apps, and CRM/MAP integrations.
Background at AI, developer tools, API, or infrastructure companies, or familiarity with CX/contact center, healthcare, or fintech buyer communities.

Responsibilities

Own the North America trade show and sponsorship portfolio end to end, from turnkey kiosks to flagship events such as AWS re:Invent and Dreamforce, including budgets, MDF and partner co-op funding, contracts, and vendors.
Help set event strategy, the annual plan, and the calendar for third-party and hosted events with marketing leadership, using data to guide budgets, investment tiers, and portfolio mix.
Prepare Sales, alliances, and Demand Generation for marquee events so they invite appropriate accounts and convert attendance into pipeline, expansion, and retention.
Ensure event messaging reflects product messaging and the voice of the customer, aligned with product launches and sales priorities.
Design and run field programs with regional sales leaders, including executive dinners, roadshows, customer events, and account-based programs for named target accounts.
Co-host events with hyperscaler, CCaaS, and voice AI partners, including AWS, Twilio, Five9, and NVIDIA.
Concept and deliver creative brand activations at competitor-heavy shows, including interactive demos and hosted experiences.
Establish same-day lead logging, fast follow-up service-level agreements with Sales, clean SDR routing, and standard post-event scorecards tied to pipeline and cost per opportunity.
Grow Deepgram Speak as a first-party event series and support community programs in the San Francisco and New York City offices.
Connect event and field activity to sourced and influenced pipeline in Salesforce, working with Marketing Operations on campaign setup, attribution, and lead routing.
Analyze funnel metrics and event return on investment, and present recommendations to executive and sales leadership.
Manage program budgets, negotiate vendor contracts, and hold agencies accountable for quality and timelines.
Build AI and automation workflows that reduce manual work in planning, logistics, communications, and reporting, and turn effective workflows into playbooks for others.
Identify risks and opportunities early and keep stakeholders aligned through clear communication.