Field Marketing and Events Manager

Bathworks Inc•Rochester Hills, MI

16h•$50,000 - $60,000

About The Position

Re-Bath is seeking a hands-on Field Marketing and Events Manager to build and lead its event marketing and organic lead generation program across Michigan and Northwest Ohio, working closely with the Marketing Manager and company leadership. The role involves recruiting, training, coaching, and managing Brand Ambassadors and Lead Generators, as well as regularly working alongside them at home shows, community events, festivals, retail activations, and other high-traffic opportunities. The goal is to build a strong team, maintain consistent event coverage, and convert face-to-face customer conversations into qualified in-home consultation appointments. The manager will oversee event research, selection, scheduling, staffing, execution, and performance measurement. They will help create event calendars, establish team standards and goals, coach staff in the field, monitor lead and appointment results, and use Salesforce reporting to assess performance. This position requires regular travel throughout Michigan and Northwest Ohio, regular weekend availability, and some evening work depending on the event schedule. Compensation includes a base salary plus commission and performance incentives tied to lead generation, appointments, sales, event performance, and team development. Mileage reimbursement is provided. Candidates must have a clean driving record and background.

Requirements

Comfortable taking ownership without constant direction; competitive, organized, and confident.
Enjoys working with people, developing a team, and working in the field.
Experience in event marketing, field marketing, lead generation, appointment setting, retail promotions, canvassing, direct sales, or experiential marketing.
Comfortable approaching prospective customers, starting conversations, coaching others to do the same, and using performance data to improve results.
Valid driver's license, reliable transportation, and ability to travel throughout Michigan and Northwest Ohio.
Regular weekend availability; some evening work depending on the event schedule.
Clean driving record and background.

Nice To Haves

Previous experience recruiting, coaching, or managing employees is strongly preferred.
Experience in home improvement, bathroom remodeling, windows, roofing, HVAC, solar, flooring, or another appointment-driven industry is especially valuable.

Responsibilities

Recruit, hire, train, coach, and manage a team of Lead Generators and Brand Ambassadors.
Research, evaluate, schedule, and manage home shows, fairs, festivals, community events, retail activations, sponsorships, and other lead generation opportunities in collaboration with the Marketing Manager and leadership.
Build quarterly and annual event calendars with the Marketing Manager that align with broader marketing priorities and support consistent lead generation.
Work events regularly, engage prospective customers, and coach the team in real time.
Set goals for customer conversations, qualified leads, appointments, and overall event performance.
Coordinate event staffing, booth space, displays, lead capture, setup, and breakdown; work with Marketing on signage, messaging, promotional materials, and brand consistency.
Develop scripts, talking points, objection handling, and appointment-setting standards for the team.
Track leads, appointments, conversion rates, and resulting revenue, and assess performance with the Marketing Manager and leadership.
Use Salesforce reporting to evaluate performance and ensure leads are properly tracked.
Partner with marketing and sales leadership to improve appointment quality, follow-up, event selection, and overall results.
Build relationships with event organizers, venues, retail partners, and community organizations.
Create an energetic, competitive, and accountable team culture focused on results.