Senior Marketing Events Manager

Demandbase

About The Position

Demandbase is seeking a Senior Marketing Events Manager to own high-impact event programs that bring customers, prospects, partners, and go-to-market teams together. The role leads strategy and execution for user summits, trade shows, and field events designed to build brand awareness, strengthen customer relationships, and drive measurable pipeline and revenue impact. The manager owns event planning and optimization across assigned programs, from event selection and sponsorship strategy through budgets, production, onsite operations, follow-up, and performance reporting. The role works closely with cross-functional teams and external partners, establishes scalable processes and playbooks, and guides supporting team members, contractors, and agencies. Travel is required for events, with occasional evening or weekend programs as needed.

Requirements

8+ years of B2B event marketing experience.
Experience owning complex events end to end, including user conferences or summits, trade shows, executive programs, customer events, and regional field events.
Strong business judgment and ability to make decisions in ambiguous situations involving multiple stakeholders, competing priorities, and changing timelines.
Demonstrated budget ownership, vendor negotiation, project management, and onsite leadership across multiple simultaneous events.
Revenue-focused mindset and experience partnering with sales and marketing operations to define goals, capture leads, support follow-up, and measure pipeline impact.
Excellent written and verbal communication skills, with ability to influence executives, sales leaders, customers, partners, vendors, and internal collaborators.
Experience improving event processes, reporting, templates, or operating rhythms to make programs more repeatable and scalable.
Hands-on fluency with tools such as Salesforce, marketing automation, Asana, Bizzabo, ON24, or similar event and project management platforms.
Ability to travel for events and support occasional evening or weekend programs as needed.

Nice To Haves

Experience in SaaS, enterprise software, ABM, martech, or another high-growth B2B environment.

Responsibilities

Own the strategy, planning, execution, and post-event optimization of user summits, trade shows, and field events, using performance data and stakeholder input to improve results.
Build event plans for assigned portfolios, including event selection, sponsorship recommendations, audience strategy, budget planning, staffing, onsite experience, and post-event plans.
Lead cross-functional planning with growth marketing, sales, customer success, partner marketing, product marketing, brand, creative, marketing operations, and executive stakeholders.
Translate company and go-to-market priorities into event objectives, success metrics, run-of-show documents, staffing plans, and follow-up motions.
Own event budgets, forecasts, and actuals; negotiate with vendors and identify trade-offs that improve attendee experience and business impact.
Lead event production and logistics across venues, registration, AV, booth design, sponsorship assets, speaker readiness, shipping, signage, swag, staffing, travel coordination, and onsite operations.
Set standards for pre-event and post-event execution, including sales enablement, meeting generation, lead capture, lead handoff, and follow-up.
Create post-event reports connecting investment to attendance, engagement, sourced and influenced pipeline, customer impact, lessons learned, and recommendations.
Develop scalable event playbooks, project plans, templates, vendor practices, and process improvements.
Guide team members, contractors, and agency partners by defining workstreams, assigning ownership, and removing roadblocks.
Source and evaluate hotels, venues, and experience providers; negotiate with vendors and coordinate contract review to secure favorable terms aligned with event goals, budgets, and attendee needs.
Lead end-to-end production for large-scale events, coordinating internal teams and external fabrication, AV, venue operations, signage, staging, logistics, and onsite execution partners.