Field & Events Marketing Manager

Ravenna • Seattle, WA

8d • $130,000 - $160,000

About The Position

Ravenna is seeking a creative, highly organized Field & Events Marketing Manager to bring its brand to life through events and experiences that build awareness, drive pipeline, and accelerate growth. The role owns the events program end to end, from major industry conferences to intimate executive dinners, and partners closely with Sales, Marketing, leadership, and strategic partners to create memorable experiences and business opportunities. This is a hands-on role suited to someone who thrives in a fast-moving startup, manages details well, and turns creative ideas into effective experiences.

The manager owns event strategy, calendar, and budget; plans and executes conferences and signature events; develops field programs with Sales; manages vendors, contracts, timelines, logistics, inventory, and branded materials; and supports partner and customer webinars. The role also coordinates event campaigns and lead generation, including outreach, attendee lists, registration, lead capture, follow-up, nurturing, and measurement of event performance and ROI.

The position coordinates partner co-marketing initiatives and event-related content and collateral, including presentations, signage, one-pagers, photography, video, and customer interviews. It collaborates with the marketing team to repurpose event content and shares insights from event conversations to inform messaging, campaigns, and go-to-market strategy. Travel for conferences and company events is required.

Requirements

• At least 3 years of experience in field marketing, event marketing, or related B2B marketing roles.
• Experience owning events end to end, from planning and budgeting through execution and measurement.
• Exceptional project management skills, attention to detail, and ability to juggle multiple priorities.
• A creative eye for branding, event experiences, and memorable marketing moments.
• Strong cross-functional collaboration skills and experience working with Sales, Marketing, vendors, and partners.
• Comfort managing budgets, tracking performance, and measuring event impact.
• Proactive, resourceful, and willing to take a hands-on approach in a fast-moving startup.
• Willingness to travel for conferences and company events.

Nice To Haves

• B2B marketing experience in SaaS or enterprise technology.
• Experience marketing IT, security, identity, or AI technology.
• Familiarity with account-based marketing and enterprise sales cycles.
• Experience with HubSpot or similar CRM and marketing automation platforms.
• Experience supporting partner co-marketing programs.

Responsibilities

• Own Ravenna's event strategy, calendar, and budget, prioritizing opportunities that build brand awareness and drive pipeline.
• Plan and execute major industry conferences, including sponsorships, booth design, speaker opportunities, vendors, logistics, and on-site execution.
• Lead signature events such as supper clubs, executive dinners, happy hours, and curated experiences in key markets.
• Partner with Sales to develop targeted field programs that engage priority accounts, strengthen customer relationships, and accelerate deals.
• Create booth experiences, activations, and branded swag.
• Manage vendor relationships, contracts, timelines, event logistics, and program budgets.
• Support partner and customer webinars.
• Partner with Demand Generation and Sales on pre-event campaigns, targeted outreach, and meeting generation.
• Build attendee and account lists; manage invitations, registration, and event communications.
• Oversee lead capture and collaborate with Marketing Operations and Sales on lead routing, follow-up, and nurture.
• Develop post-event strategies to convert engagement into qualified opportunities and measurable pipeline.
• Track attendance, meetings, pipeline impact, and ROI, and build repeatable processes to improve results.
• Collaborate with leadership and strategic partners on joint marketing initiatives that expand reach and drive pipeline.
• Coordinate partner events, webinars, conference activations, and co-branded campaigns.
• Work with internal teams and partners on messaging, creative assets, promotion, and execution.
• Identify opportunities to leverage partner and investor relationships for events, speaking opportunities, and brand visibility.
• Measure engagement and pipeline impact from partner marketing activities.
• Coordinate event-related content and collateral, including presentations, signage, one-pagers, and promotional materials.
• Organize event photography, video, customer interviews, and other content capture.
• Collaborate with the marketing team to repurpose event content into social posts, customer stories, and recap videos.
• Share insights from event conversations to inform messaging, campaigns, and go-to-market strategy.
• Manage event inventory, swag, and branded materials.

Benefits

• Competitive salary, with a stated aim to pay top of market for exceptional talent.
• Meaningful equity, including the opportunity for early team members to share in the company's success.
• Choice of hardware and work setup.
• Flexible paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed