Director of Field Marketing

Joyce Windows, Sunrooms & Baths•Cleveland, OH

About The Position

Joyce Factory Direct is seeking a Director of Field Marketing to lead face-to-face lead generation across Events, Canvassing, and Retail. The role will strengthen and grow the existing event marketing operation while partnering with company leadership to establish scalable canvassing and retail programs. Reporting to the VP of Marketing, the Director owns field marketing budgets, staffing plans, channel performance, and results across multiple markets. The Director will lead and develop managers and field teams, build talent pipelines, and ensure accountability for performance. The role involves regular travel to Joyce markets to support local managers, coach teams in the field, and reinforce a high-performance, customer-first culture. Compensation includes an $85,000 base salary, performance-based override bonuses from all field marketing divisions, a $500 monthly car allowance, and a $100 monthly phone allowance.

Requirements

At least 5 years of experience in field, event, retail, or canvassing marketing, including at least 2 years leading regional or multi-market teams.
Demonstrated success recruiting, training, coaching, and holding managers and field teams accountable for results.
Experience launching a new lead generation channel or building a team from the ground up.
Proven track record managing lead generation goals, operating budgets, and performance metrics.
Strong understanding of field marketing funnels and confidence using CRM reporting tools, including Salesforce.
Proactive, motivating leadership style and willingness to work directly with teams in the field.
Ability to travel regularly, including some evenings and weekends.
Valid driver’s license and reliable transportation.

Nice To Haves

Experience in home improvement or another industry involving in-home sales.

Responsibilities

Lead, coach, and develop Event Marketing Managers and field teams across Joyce markets.
Own the annual calendar of home shows, fairs, festivals, and community events; improve event productivity and eliminate low-return activities.
Partner with Joyce leadership to design and launch canvassing programs, including territories, targeting, scripts, compensation plans, and daily operating routines.
Recruit, train, and scale canvassing teams market by market, including neighborhood outreach around completed installations.
Build the retail marketing channel by sourcing and negotiating partnerships, launching locations, hiring and training representatives, and establishing operating standards and partner compliance.
Recruit, hire, onboard, and develop local marketing leaders and field employees, building a reliable management and talent pipeline.
Set and manage monthly targets for appointments set, issued leads, issue rate, and cost per issued lead by channel.
Own field marketing budgets, staffing plans, and operational accountability.
Partner with the Call Center on confirmation and appointment fill, and with Sales on demonstration rates and lead quality.
Track performance in Salesforce, report weekly on channel results, and implement measurable improvements.
Travel regularly to Joyce markets to support local managers, coach teams firsthand, and reinforce a high-performance, customer-first culture.