Marketing Director Jobs

About The Position

Requirements

• Bachelor of Science degree in Business, Marketing, or a related field.
• Five years of experience in casino marketing.
• Must be at least 21 years of age.
• Strong computer skills, including word processing, databases, and spreadsheets, with the ability to demonstrate proficiency.
• Strong project management skills.
• Highly organized and able to adapt quickly to changing priorities.
• Excellent written, verbal, and interpersonal communication skills.
• Accurate and detail-oriented, with excellent problem-solving skills.
• Experience in public speaking.
• Leadership qualities and ability to serve internal and external customers.
• Ability to manage departmental budgets and control labor and expenses.
• Ability to maintain a high level of confidentiality.
• Ability to independently manage multiple tasks professionally and maintain a professional demeanor.
• Knowledge of booking entertainment and thorough knowledge of ticket office operations and procedures.
• Must pass a pre-employment drug test and background investigation to secure a gaming license, and successfully complete a 90-day introductory period.
• Must have dependable transportation, maintain a valid driver's license, and be insurable under the company's policy throughout employment.
• Must be flexible with work schedule and willing to work any hours or shift as assigned according to business needs.

Nice To Haves

• Knowledge of casino and Tribal gaming regulations to ensure compliance in areas of responsibility.

Responsibilities

• Develop strategic and tactical marketing plans for Database Marketing, Promotions, Advertising, and Public Relations.
• Coordinate operational details and the elements needed to execute profitable, exciting, and memorable programs.
• Research and develop new marketing areas to attract new players and increase revenue and profitability.
• Analyze the Rewards Club database and develop and execute Direct Mail activities, coordinating direct mail operations with advertising agencies.
• Evaluate player activity and promotion effectiveness; recommend alternatives to increase participation and levels of play.
• Prepare, maintain, and follow departmental budgets and forecasts for promotions, Rewards Club, special events, advertising, and database marketing.
• Compile and manage the annual budget and periodic forecasts.
• Coordinate implementation of marketing policies, procedures, and programs.
• Communicate programs to internal and external guests as appropriate.
• Ensure compliance with Dakota Connection, Dakota Sioux, and Tribal gaming rules and regulations within areas of responsibility.
• Maintain knowledge of gaming machines, player-tracking systems, and promotions relating to those systems.
• Promote positive public and Team Member relations.
• Hire, retain, promote, evaluate, train, discipline, and terminate employees, with concurrence of the General Manager and Director of Human Resources.
• Follow the safety rules and regulations of Dakota Connection, Dakota Sioux, and the Marketing department.
• Oversee special events, including scheduling, promotion, and analysis.
• Assist with booking entertainment and oversee ticket sales, processing related buyer requests, and monitoring problems.