Marketing Director Jobs

About The Position

Requirements

• At least 8 years of progressive B2B marketing experience, including ownership of a marketing or demand generation function.
• Experience in professional services, consulting, or technology services, with an understanding of marketing expertise and solutions through consultative sales cycles.
• Demonstrated campaigns personally built and run, with measurable results in lead quality, conversion, pipeline, and revenue contribution.
• Experience setting marketing priorities while remaining directly involved in day-to-day execution.
• Strong sales partnership skills, including the ability to anticipate needs, constructively challenge assumptions, and turn commercial priorities into action.
• Hands-on proficiency with marketing automation and CRM platforms such as HubSpot, Zoho Marketing, Pardot, or Marketo.
• Strong writing skills and ability to translate complex technical concepts into clear, buyer-focused messaging.
• Experience planning and delivering events, webinars, or partner marketing programs.
• Experience building reporting and attribution processes, managing budgets, and using campaign and funnel data to recommend investment decisions.
• Initiative and judgment to set priorities, bring ideas forward, and deliver in a growing business where processes are still taking shape.

Nice To Haves

• Knowledge of enterprise applications, particularly ERP, EAM, or FSM.
• Familiarity with IFS Cloud or an enterprise software partner ecosystem; prior IFS experience is an asset.
• Experience developing and executing MDF-funded campaigns.
• Experience with account-based marketing and targeting enterprise buying groups.
• Practical skills in WordPress, landing page development, SEO, conversion optimization, and LinkedIn campaign tools.
• Practical use of AI and automation to improve research, content production, and campaign operations, supported by sound editorial judgment.

Responsibilities

• Own and execute a demand generation plan aligned with sales priorities, target industries and accounts, revenue objectives, and the agreed marketing budget.
• Develop and optimize campaigns across email, LinkedIn, digital channels, webinars, and events to attract prospects, nurture interest, and create qualified opportunities.
• Identify opportunities to reach new buyers and expand existing accounts by translating market insights and client needs into targeted campaigns.
• Test and refine messaging, audiences, offers, and channels based on lead quality, conversion, cost, and pipeline contribution.
• Personally build and launch campaigns, including messaging, copy, audience selection, landing pages, forms, assets, and nurture workflows.
• Maintain a focused campaign calendar and prioritize programs most likely to create qualified opportunities within available resources.
• Partner with sales to define ideal customer profiles, priority industries, target accounts, buying groups, and pipeline gaps.
• Translate sales needs into targeted campaigns, relevant content, and practical tools that help open doors and advance opportunities.
• Agree with sales on MQL and SQL definitions, handoff ownership, follow-up expectations, and lead-quality feedback; review conversion and opportunity progression and improve targeting and nurture.
• Partner with the SVP, Marketing & Alliances on IFS co-marketing and MDF strategy; identify uses for MDF, coordinate funding requests and campaign execution, track budgets, and provide required evidence and reporting.
• Build relationships and a regular working cadence with IFS marketing stakeholders to develop joint campaigns and generate opportunities.
• Recommend and execute an appropriate mix of industry events, partner events, webinars, and targeted client experiences, including logistics, promotion, target-account meetings, sales coordination, and pre- and post-event campaigns.
• Develop event engagement and follow-up plans that convert participation into qualified sales conversations and opportunities.
• Interview subject matter experts and turn their input into clear content about Coredrive’s expertise, services, and client business outcomes.
• Create and coordinate case studies, emails, social posts, service content, and sales materials; keep website and LinkedIn content current, credible, and conversion-focused.
• Improve digital visibility through SEO, relevant content, and evolving search practices.
• Own marketing measurement and work with technical operations to define and implement CRM fields, data flows, attribution rules, and dashboards.
• Use Zoho Marketing and HubSpot CRM for segmentation, lead capture, nurture, and campaign tracking, with clear data-quality responsibilities.
• Deliver monthly reporting linking campaigns, target audiences, and investment to MQLs, SQLs, opportunities, active pipeline, and closed-won revenue.
• Distinguish marketing-sourced from marketing-influenced opportunities, avoid double counting, and track campaign results through the sales cycle.
• Manage campaign spend and recommend where to continue, change, or stop investment based on cost, conversion, pipeline, and revenue contribution.