Sr. Director, Marketing Technology & Operations

Auction.com • Irvine, CA

1d • $190,000 - $215,000

About The Position

Auction.com is seeking a Senior Director of Marketing Technology & Operations to develop and execute the company’s marketing technology vision across its technology stack. The role partners with technology, product, marketing, digital marketing, data, analytics, legal, and compliance teams to build the foundations for valuable customer experiences and interactions across channels.

The position owns the marketing technology roadmap and existing Salesforce Marketing Cloud architecture, administration, and operations. It oversees email and RCS/SMS delivery strategy, customer data platform strategy, advertising technology capabilities, campaign operations, data quality and governance, and responsible AI adoption. The role also enables Product and Lifecycle Marketing teams through scalable campaign development, testing, reporting, templates, playbooks, and experimentation frameworks, while leading and developing its team.

Responsibilities

• Define the marketing technology and operations strategy, including decisions about what to build, buy, integrate, consolidate, or retire.
• Translate business goals into a prioritized roadmap with clear ROI, and communicate trade-offs to marketing and executive leadership.
• Partner with technology and marketing teams to identify, evaluate, and implement marketing and advertising technology platforms.
• Own Salesforce Marketing Cloud architecture, administration, and operations.
• Own email delivery and expand RCS/SMS strategy using Salesforce Marketing Cloud and Twilio/SendGrid, including deliverability, IP and domain reputation, authentication, transactional and triggered messaging, TCPA compliance, and preference center strategy.
• Partner with technology to lead Customer Data Platform strategy, including identity resolution, customer profile and event unification, audience building, and downstream activation.
• Partner with Digital Marketing to build, enable, and operate advertising technology, including audience syndication, retargeting, and paid media and demand-generation data flows.
• Partner with Product and Technology teams to use data foundations such as eventing, signals, and attributes to power orchestration and activation platforms.
• Activate high-value AI use cases, including predictive scoring, audience modeling, generative content workflows, send-time and next-best-action optimization, and automation of manual operations.
• Move AI ideas from pilot to production with success metrics, governance, and training, and partner with business, legal, and compliance teams on responsible AI practices.
• Partner with Product and Lifecycle Marketing leaders to deliver scalable campaign builds, testing, and reporting.
• Create scalable templates and playbooks that help business and marketing teams execute efficiently as demand changes.
• Partner with data science, data engineering, and analytics teams to build experimentation frameworks and reporting.
• Design scalable processes for lead management and nurture, lifecycle and education stages, campaign operations, and reporting and analytics.
• Own data quality, governance, and compliance, including CAN-SPAM, CCPA, TCPA, consent, and preference management.
• Lead, mentor, and enable the team.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Auction.com contributes an amount equal to 25% of eligible employee contributions to its 401(k) plan.
• Paid time off, including 12 paid holidays
• Annual performance bonus eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed