Sr. Director, Marketing Technology & Operations

Auction•Irvine, CA

23h

About The Position

Auction.com is seeking a Senior Director of Marketing Technology & Operations to help advance its transformation and establish the technology foundations needed to deliver rich customer experiences across on- and off-property touchpoints. This role partners with technology, product, and marketing organizations to shape the marketing technology vision and execute it across the company’s technology stack. The position sets the marketing technology and operations strategy and roadmap, including decisions about what to build, buy, integrate, consolidate, or retire. It owns the Salesforce Marketing Cloud architecture, administration, and operations; email and expanding RCS/SMS delivery strategy; and partners on customer data platform and advertising technology strategy. The role also drives the use of data foundations and activation platforms, scales high-value AI use cases, and enables Product and Lifecycle Marketing teams with campaign execution, experimentation, reporting, and scalable processes. The Senior Director is responsible for operational excellence across lead management, lifecycle marketing, campaign operations, analytics, data quality, governance, and compliance. The role also leads, mentors, and enables its team.

Responsibilities

Define the marketing technology and operations strategy and roadmap, including what to build, buy, integrate, consolidate, or retire.
Translate business goals into a prioritized roadmap with clear ROI, and communicate trade-offs to marketing and executive leadership.
Partner with technology and marketing teams to identify, evaluate, and implement marketing and advertising technology platforms.
Own Salesforce Marketing Cloud architecture, administration, and operations.
Own email delivery and expand RCS/SMS delivery strategy using Salesforce Marketing Cloud and Twilio/SendGrid, including deliverability, IP and domain reputation, authentication, transactional and triggered messaging, TCPA compliance, and preference center strategy.
Partner with the technology organization to lead Customer Data Platform strategy, including identity resolution, customer profile and event unification, audience building, and activation to downstream channels.
Partner with Digital Marketing to build, enable, and operate the advertising technology stack, including audience syndication, retargeting, and paid media and demand generation data flows.
Partner with Product and Technology teams to use data foundations such as eventing, signals, and attributes to power orchestration and activation platforms.
Activate high-value AI use cases, including predictive scoring, audience modeling, generative content workflows, send-time and next-best-action optimization, and automation of manual operations.
Move AI ideas from pilot to production with success metrics, governance, and training; partner with business, legal, and compliance teams on responsible AI practices covering privacy, brand safety, and human review.
Partner with Product and Lifecycle Marketing leaders to execute scalable campaign builds, testing, and reporting.
Create scalable templates and playbooks that enable business and marketing teams to execute efficiently as demand shifts.
Partner with data science, data engineering, and analytics teams to develop experimentation frameworks and reporting.
Design scalable processes for lead management and nurture, lifecycle and education stages, campaign operations, and reporting and analytics.
Own data quality, governance, and compliance, including CAN-SPAM, CCPA, TCPA, consent, and preference management.
Lead, mentor, and enable the team.