Marketing Technology Director

University of Iowa Center for Advancement•Iowa City, IA

2d•Hybrid

About The Position

The Marketing Technology Director provides strategic and technical expertise across marketing technology, automation, and analytics within the organization’s broader marketing and web strategy portfolio. The role leads implementation and optimization of platforms, data systems, and integrations that support personalized constituent engagement, scalable communications, and data-informed decision-making, with a focus on marketing automation, CRM systems, audience segmentation, journey orchestration, and performance reporting. Reporting to the Executive Director of Marketing Technology and Web Strategy, the Director translates portfolio-level strategy into operational systems, workflows, and measurement frameworks and advances the organization’s marketing technology capabilities. The position is eligible for hybrid work, including on-site work at the organization’s office in Iowa City. The Director advises the executive director on emerging technologies and best practices, consults with assigned internal partners, and oversees integration, governance, and optimization of marketing platforms. The role leads the technical design and management of complex, multichannel constituent journeys and campaigns, develops segmentation and personalization frameworks, and establishes KPIs and reporting to assess campaign and journey effectiveness. It also supports analytics, campaign optimization, A/B testing, ROI reporting, and data-informed content and user-experience strategies. The position provides measurement and insights for content strategies but does not establish editorial strategy, messaging, or creative direction.

Requirements

Bachelor’s degree in Marketing, Information Technology, or a related field; equivalent combinations of education, experience, and relevant certifications will be considered.
At least 7 years of progressive experience in marketing technology.
Demonstrated experience creating and managing complex constituent journeys to achieve business objectives.
Strong knowledge of digital marketing channels, web analytics, SEO, and paid media.
Ability to think strategically and translate complex business problems into technology solutions.
Deep understanding of data management, segmentation, and personalization.
Strong collaboration skills and ability to build effective relationships across the organization.
Strong communication and project management skills.
Proven change-management skills to drive adoption of new tools and processes.
Commitment to accessibility, data ethics, and regulatory compliance, including GDPR, CAN-SPAM, and ADA.
Innovative mindset and ability to evaluate emerging technologies and align them with mission-driven outcomes.
Passion for leveraging technology to create meaningful constituent experiences.

Nice To Haves

Two years in a leadership or managerial role is preferred.
Proven expertise with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio, is strongly preferred.
Experience with AI-driven personalization, CDPs, and CMS integrations.

Responsibilities

Advise the Executive Director on emerging trends, technologies, and best practices.
Serve as account lead for assigned internal partners, providing strategic consultation, aligning marketing solutions with business objectives, and building collaborative relationships across the organization.
Ensure seamless integration of marketing platforms, including Marketing Cloud, CRM, web systems, data warehouses, and analytics platforms.
Develop and implement governance policies and procedures for the marketing technology stack to support data integrity, security, and compliance.
Manage day-to-day vendor and partner relationships against established contracts and assist with platform evaluation.
Lead the technical architecture, configuration, automation, and orchestration of complex, multichannel constituent journeys, partnering with the content strategy team on communication strategy and requirements.
Design and implement technical segmentation, personalization, and business-rule frameworks using constituent data and behaviors to determine audience eligibility, content, timing, and communication paths.
Collaborate with team members to translate business goals into measurable digital marketing programs and automated campaigns.
Establish KPIs and reporting frameworks to measure campaign and constituent-journey effectiveness and provide data-driven insights to leadership.
Work with staff to make data-driven recommendations for campaign optimization, personalization, and A/B testing.
Support reporting and analytics that clarify ROI for marketing initiatives.
Partner with web and content teams to provide measurement, reporting, and insights that inform messaging, user experience, and constituent engagement strategies.
Provide measurement, reporting, and insights to inform content strategies without establishing editorial strategy, messaging, or creative direction.
Evaluate, implement, and scale marketing technologies, including AI-driven personalization, CDPs, and CMS integrations.