Director II Marketing Operations & Technology (Hybrid)

American Medical Association•Chicago, IL

7d•$152,939 - $206,519•Hybrid

About The Position

The American Medical Association (AMA) is a nonprofit professional association of physicians whose mission is to promote the art and science of medicine and the betterment of public health. The Director II Marketing Operations & Technology leads the Marketing and Member Experience (MMX) Marketing Operations & Technology team, providing strategic and operational leadership to support marketing execution, technology adoption, and business performance. The role is accountable for operational performance and measurable business outcomes and follows enterprise review and approval processes for technologies and related standards, collaborating with IT, OGC, and Risk Management to align with enterprise architecture, security, and data and AI strategy. This is a hybrid position based in the AMA’s Chicago office, requiring three days per week in the office. The role oversees Marketing Operations, Marketing Automation, Data Operations, and Process Excellence. It leads the operational and technology roadmap, marketing technology strategy, governance, automation, audience and data practices, process improvement, operational performance, and change management. The Director also manages staff, including setting objectives, evaluating performance, mentoring employees, and supporting their career development. The position requires a bachelor's degree in a relevant field and at least 10 years of progressive related experience, including at least five years of people management. A master's degree is preferred. The salary range is $152,939–$206,519, and employees are eligible to participate in an incentive plan.

Requirements

Bachelor's degree in Marketing, Business Administration, Information Systems, Communications, Analytics, or a related field.
10+ years of progressive experience in marketing operations, marketing technology, marketing automation, business operations, or related disciplines.
5+ years of experience in people management, with the ability to attract and develop talent.
Experience leading marketing operations, marketing automation, or business operations teams.
Experience managing Salesforce Marketing Cloud or similar marketing technology platforms.

Nice To Haves

Master's degree preferred.

Responsibilities

Lead the MMX Marketing Operations & Technology team, including Marketing Operations, Marketing Automation, Data Operations, and Process Excellence.
Lead development and execution of the operational and technology roadmap supporting organizational growth, member engagement, and business objectives.
Establish and oversee operational governance, standards, and accountability across campaign execution, audience management, and marketing technology platforms.
Align Marketing, Analytics, IT, and business stakeholders to support business performance and delivery of marketing initiatives.
Oversee team resource planning, prioritization, capacity management, and operational performance.
Foster innovation, continuous improvement, accountability, and operational excellence.
Lead marketing technology strategy in alignment with enterprise technology governance and in partnership with IT, including Salesforce Marketing Cloud, Data Cloud, and personalization capabilities.
Develop technology investment recommendations and ensure platforms, integrations, and processes support business objectives and deliver measurable value.
Identify and implement automation opportunities to reduce manual effort, improve organizational outcomes, and increase scalability.
Lead evaluation and business adoption of AI-enabled marketing capabilities, workflow automation, and emerging technologies.
Oversee audience architecture, segmentation strategy, data governance, and data quality standards in partnership with Analytics and IT.
Evaluate and recommend technology enhancements to improve operational efficiency, campaign effectiveness, and member experience.
Establish and maintain scalable business processes, standard operating procedures, and documentation standards.
Lead continuous improvement initiatives to reduce operational complexity, increase efficiency, and improve service levels.
Monitor operational KPIs and performance metrics to identify opportunities for optimization and improvement.
Build cross-functional relationships and ensure effective communication with stakeholders and business partners.
Lead organizational change management associated with process improvements, technology implementations, and team transformation initiatives.
Lead, mentor, and provide management oversight for staff.
Set staff objectives, evaluate employee performance, foster a collaborative team environment, and develop staff knowledge and skills for career development.
Perform other responsibilities as assigned.