Lead Marketing Technology Specialist (Hybrid)
About The Position
The Lead Marketing Technology Specialist supports the execution and ongoing evolution of the marketing technology roadmap by evaluating, implementing, and optimizing marketing technology capabilities. The role partners with Marketing, Analytics, IT, Digital, and other business teams to translate needs into scalable technology solutions and maximize business value. It follows enterprise review and approval processes for technologies and related standards, collaborating with IT, OGC, and Risk Management to ensure alignment with enterprise architecture, security, and data and AI strategy. The specialist leads implementation and adoption of approved AI-enabled and automation capabilities across Marketing Operations, identifies opportunities to streamline processes, and helps stakeholders redesign operations using technology-first solutions. The role also serves as the primary business liaison for marketing technology initiatives and change efforts; supports governance, vendor management, business cases, and ROI analyses; and monitors technology performance, adoption, and business outcomes. This is a hybrid position based at the AMA’s Chicago office, requiring three days per week in the office. The position is exempt. The salary range is $104,872–$138,737, and employees are also eligible to participate in an incentive plan.
Requirements
- Bachelor's degree in Marketing, Information Systems, Business Administration, Computer Science, or a related field.
- At least 7 years of experience in marketing technology, digital transformation, marketing operations, business technology, or related disciplines.
- At least 3 years leading enterprise technology initiatives, digital transformation, or cross-functional projects.
Nice To Haves
- Master's degree.
Responsibilities
- Support execution and ongoing refinement of the marketing technology roadmap in alignment with organizational priorities and business needs.
- Identify and evaluate emerging marketing technologies, AI-enabled capabilities, automation solutions, and personalization tools to improve member engagement and operational efficiency.
- Partner with Marketing, Analytics, IT, and Digital teams to translate business needs into technology requirements and align solutions with enterprise architecture and data standards.
- Lead evaluation, business case development, and implementation planning for approved marketing technology enhancements.
- Implement and maintain governance practices for marketing technology adoption, lifecycle management, and vendor evaluation, aligned with Enterprise Architecture standards and best practices.
- Recommend platform enhancements and optimization opportunities to support evolving business needs.
- Lead implementation and adoption of approved AI-enabled and automation capabilities across Marketing Operations.
- Identify opportunities to streamline business processes through workflow automation and emerging technologies.
- Partner with business stakeholders to redesign operational processes using technology-first solutions.
- Develop user guidance, standards, and best practices for automation, personalization, and technology adoption.
- Collaborate with Marketing Automation and Analytics teams to improve campaign scalability, audience activation, and operational efficiency.
- Evaluate automation opportunities that reduce manual effort and improve operational effectiveness.
- Serve as the primary business liaison for marketing technology initiatives and related change efforts; partner with IT on governance, vendor management, and execution.
- Maintain and continuously improve governance practices for marketing technology investments, system integrations, and platform adoption.
- Manage working relationships with technology vendors and implementation partners.
- Develop business case inputs and ROI analyses for technology recommendations and platform enhancements.
- Lead cross-functional planning for initiatives involving Marketing, IT, Analytics, Finance, and external partners.
- Monitor technology performance, adoption metrics, and business outcomes to assess value and identify optimization opportunities.
- Lead cross-functional collaboration to support marketing technology initiatives.
- Perform other responsibilities as assigned.
Benefits
- Participation in an incentive plan.
- The organization states that it offers employee benefits, but specific benefits are not listed in the posting.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
