Marketing Technology Specialist

Vedder • Berwyn, IL

6d • $60,000 - $75,000 • Hybrid

About The Position

Vedder is seeking a Marketing Technology Specialist for its Chicago office to support and advance the Firm’s marketing technology ecosystem and data-driven initiatives. The role administers and optimizes platforms including the Firm’s Intapp DealCloud CRM and Vuture email marketing platform; manages campaigns; supports CRM data quality and functionality; develops reports and dashboards; troubleshoots platform issues; and identifies opportunities to improve or automate marketing processes.

The Specialist works with attorneys, Marketing and Business Development professionals, Information Technology, and external vendors to translate business needs into practical technology solutions. The position also supports user adoption through training, documentation, and guidance, while helping ensure marketing data is accurate, consistent, and actionable. It requires technical aptitude, analytical thinking, attention to detail, strong communication skills, and the ability to work with technical and non-technical stakeholders.

The position supports CRM and data management, email and digital campaigns, marketing technology and process improvement, reporting and analytics, and user support, training, and adoption. The role also requires working under pressure to meet strict deadlines. The listed compensation range is $60,000 to $75,000 per year. Vedder offers a hybrid work model.

Requirements

• 5–7 years of relevant experience in marketing technology, CRM, email marketing, marketing operations, data management, or a related field.
• Experience with an email marketing or marketing automation platform.
• Experience managing marketing lists, segmentation, email campaigns, landing pages, forms, and campaign reporting.
• Experience with CRM data-quality initiatives, including cleansing, deduplication, standardization, or enrichment.
• Hands-on experience with a CRM platform.
• Proficiency with Microsoft 365 applications, particularly Excel, Word, PowerPoint, Outlook, and Teams.
• Working knowledge of CRM, email marketing, marketing automation, and data management concepts.
• Strong technical aptitude and ability to learn and support new platforms and technologies.
• Strong analytical and critical-thinking skills, including troubleshooting and recommending practical solutions.
• Ability to work with large or complex datasets accurately.
• Strong organizational and project-management skills and ability to manage multiple assignments and competing deadlines.
• Excellent written and verbal communication skills, including communicating with technical and non-technical audiences.
• Ability to work independently and collaboratively, with a proactive and resourceful approach.
• Strong customer-service orientation and ability to work professionally with attorneys, senior leadership, Marketing and Business Development professionals, IT personnel, and external vendors.
• Ability to maintain confidentiality regarding Firm and client information.
• Ability to work under pressure to meet strict deadlines.

Nice To Haves

• Bachelor’s degree in marketing, business, information systems, communications, or a related discipline preferred.
• Experience in a law firm or professional services environment preferred.
• Vuture experience strongly preferred.
• Intapp DealCloud experience strongly preferred.
• Experience developing reports or dashboards and interpreting marketing or CRM data preferred.
• Experience with workflow automation, system integrations, AI tools, or data visualization platforms.
• Experience supporting or training end users on business technology platforms.
• Curiosity about emerging marketing technologies, automation, AI, and evolving professional-services best practices.

Responsibilities

• Administer and optimize the Firm’s Intapp DealCloud CRM, including data management, system configuration, reporting, dashboards, and user support.
• Improve CRM data quality through audits, deduplication, standardization, enrichment, and data cleanup; manage complex contact and company updates and follow data standards and governance practices.
• Enhance CRM records with company information, relationship intelligence, marketing engagement, and business development activity.
• Develop and maintain CRM reports and dashboards and partner with stakeholders to improve CRM processes, workflows, and usability.
• Support CRM integrations and data flows between DealCloud, Firm systems, and third-party data sources.
• Build, test, schedule, deploy, and monitor Vuture email campaigns, including client alerts, newsletters, event communications, and Firm announcements.
• Manage audience segmentation and mailing lists; perform campaign quality assurance for links, formatting, personalization, recipients, and rendering.
• Build and maintain event registration forms, landing pages, email templates, processes, and campaign documentation.
• Analyze email campaign performance and audience trends and help recommend improvements to future communications.
• Support integration and data synchronization between Vuture, DealCloud, and related marketing technology platforms.
• Provide Tier 1 support for marketing technology platforms, investigate and resolve user issues, and escalate technical matters to IT or vendors as appropriate.
• Identify opportunities for workflow automation, improved integrations, and reduced manual effort; participate in requirements gathering and translate business needs into scalable technology solutions.
• Assist with testing, implementation, and rollout of new technologies, enhancements, integrations, and platform upgrades.
• Develop and maintain process documentation, training materials, user guides, and standard operating procedures; monitor platform capabilities and recommend improvements.
• Use AI and automation tools appropriately to improve marketing operations and processes.
• Create and maintain reports and dashboards; analyze CRM, email, event, and digital engagement data to identify trends and opportunities.
• Respond to recurring and ad hoc reporting requests, help establish performance measures, and support data-driven marketing and business development practices.
• Provide platform guidance to attorneys and staff; support onboarding and ongoing training; promote consistent tool usage and CRM data-quality practices.
• Communicate technical concepts clearly to users with varying levels of technical experience.
• Maintain confidentiality regarding Firm and client information.

Benefits

• Discretionary annual bonus program.
• Discretionary profit sharing and 401(k) matching.
• Health, dental, and vision plans; optional health savings and flexible spending accounts; firm-paid life and disability benefits; and wellness programs.
• Competitive paid time off package including vacation days, paid holidays, sick time, and personal days.
• Professional development and firm-provided training programs.
• Anniversary and Vedder Praise employee recognition programs.
• Hybrid work model and family-friendly policies.
• Employee discount program, pre-tax commuter benefits, backup child and elder care, Employee Assistance Program, and fitness center discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level