Marketing Technology Specialist

Vedder Careers • Chicago, IL

5d • Hybrid

About The Position

Vedder's Chicago office is seeking a Marketing Technology Specialist to support and advance the Firm's marketing technology ecosystem and data-driven initiatives for business development, client engagement, and marketing operations. The Specialist administers and optimizes marketing technology platforms, including the Firm's Intapp DealCloud CRM and Vuture email marketing platform. The role manages email campaigns, supports CRM data quality and functionality, develops reports and dashboards, troubleshoots platform issues, and identifies ways to improve or automate marketing processes. It works with attorneys, Marketing and Business Development professionals, Information Technology, and external vendors to translate business needs into practical technology solutions. The Specialist also supports user adoption through training, documentation, and guidance, and helps ensure marketing data is accurate, consistent, and actionable.

The role covers CRM and data management, email marketing and digital communications, marketing technology support and process improvement, reporting and analytics, and user training and adoption. The position requires technical aptitude, analytical thinking, attention to detail, strong communication, and the ability to work effectively with technical and non-technical stakeholders. It also requires working under pressure to meet strict deadlines.

The position is based in Vedder's Chicago office and follows a hybrid work model. The required experience is 5–7 years in a relevant field. A bachelor's degree in marketing, business, information systems, communications, or a related discipline is preferred.

Requirements

• 5–7 years of relevant experience in marketing technology, CRM, email marketing, marketing operations, data management, or a related field.
• Experience with an email marketing or marketing automation platform.
• Experience managing marketing lists, segmentation, email campaigns, landing pages, forms, and campaign reporting.
• Experience with CRM data-quality initiatives, including cleansing, deduplication, standardization, or enrichment.
• Hands-on experience with a CRM platform.
• Proficiency with Microsoft 365 applications, particularly Excel, Word, PowerPoint, Outlook, and Teams.
• Strong technical aptitude and ability to quickly learn and support platforms and technologies.
• Working knowledge of CRM, email marketing, marketing automation, and data management concepts.
• Strong analytical and critical-thinking skills, including troubleshooting and recommending practical solutions.
• Ability to work with large or complex datasets accurately.
• Strong organizational and project-management skills, including managing multiple assignments and competing deadlines.
• Excellent written and verbal communication skills and ability to communicate with technical and non-technical audiences.
• Ability to work independently and collaboratively in a team environment.
• Strong customer-service orientation and ability to work professionally with attorneys, senior leadership, Marketing and Business Development professionals, IT personnel, and external vendors.
• Ability to maintain confidentiality regarding Firm and client information.
• Ability to work under pressure to meet strict deadlines.

Nice To Haves

• Bachelor's degree in marketing, business, information systems, communications, or a related discipline.
• Experience within a law firm or professional services environment.
• Vuture experience.
• Intapp DealCloud experience.
• Experience developing reports or dashboards and interpreting marketing or CRM data.
• Experience with workflow automation, system integrations, AI tools, or data visualization platforms.
• Experience supporting or training end users on business technology platforms.
• Curiosity about emerging marketing technologies, automation, AI, and evolving best practices within professional services.

Responsibilities

• Administer and optimize the Firm's Intapp DealCloud CRM, including data management, configuration, reporting, dashboards, and user support.
• Maintain CRM data quality through audits, deduplication, standardization, enrichment, and data cleanup initiatives.
• Manage complex contact and company data updates and follow established CRM data standards and governance practices.
• Enhance CRM records with company information, relationship intelligence, marketing engagement, and business development activity.
• Develop and maintain CRM reports and dashboards for Marketing and Business Development professionals.
• Partner with the Marketing Technology Manager and stakeholders to improve CRM processes, workflows, and usability.
• Support CRM integrations and data flows between DealCloud, Firm systems, and third-party data sources.
• Build, test, schedule, deploy, and monitor email marketing campaigns using Vuture.
• Manage audience segmentation and mailing lists to ensure accurate campaign targeting and distribution.
• Perform email campaign quality assurance, including checks of links, formatting, personalization, recipient lists, and rendering.
• Build and maintain event registration forms, landing pages, and related digital campaign components.
• Analyze campaign performance and audience trends and help recommend improvements to future communications.
• Maintain email marketing templates, processes, and documentation to support brand consistency and efficiency.
• Support integration and data synchronization between Vuture, DealCloud, and related marketing technology platforms.
• Provide Tier 1 support for marketing technology platforms, troubleshoot user issues, and escalate matters as appropriate.
• Evaluate workflows and identify opportunities for automation, improved integrations, and reduced manual effort.
• Participate in requirements-gathering conversations and help translate stakeholder needs into scalable technology solutions.
• Assist with testing, implementation, and rollout of marketing technologies, system enhancements, integrations, and platform upgrades.
• Develop and maintain process documentation, training materials, user guides, and standard operating procedures.
• Monitor platform developments and recommend opportunities to improve functionality or adoption.
• Use AI and automation tools appropriately to improve the efficiency, accuracy, and effectiveness of marketing operations.
• Analyze CRM, email, event, and digital engagement data to identify trends, opportunities, and areas for improvement.
• Respond to recurring and ad hoc reporting requests and help establish meaningful performance measures for marketing technology initiatives.
• Support data-driven marketing and business development practices across the Firm.
• Provide onboarding and ongoing training for CRM, email marketing, and related marketing technology tools.
• Promote consistent platform use and reinforce CRM and data-quality best practices.
• Communicate technical concepts clearly to users with varying levels of technical experience.
• Maintain confidentiality regarding Firm and client information.

Benefits

• Competitive base salary commensurate with skills and experience.
• Discretionary annual bonus program.
• Discretionary profit sharing and 401(k) matching.
• Health, dental, and vision plans; optional health savings and flexible spending accounts; firm-paid life and disability benefits; and wellness programs.
• Vacation days, paid holidays, sick time, and personal days.
• Firm-provided training programs and opportunities for continuous learning and career growth.
• Anniversary and Vedder Praise employee recognition programs.
• Hybrid work model and family-friendly policies.
• Employee discount program, pre-tax commuter benefits, backup child and elder care, Employee Assistance Program, and fitness center discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed