Lead Marketing Technology Specialist (Hybrid)

American Medical Association•Chicago, IL

6d•$104,872 - $138,737•Hybrid

About The Position

The Lead Marketing Technology Specialist supports the execution and ongoing evolution of the marketing technology roadmap by evaluating, implementing, and optimizing marketing technology capabilities. The role partners with Marketing, Analytics, IT, Digital, and other business teams to deliver scalable technology solutions and maximize business value. It follows enterprise review and approval processes for technologies and related standards, collaborating with IT, OGC, and Risk Management to align solutions with enterprise architecture, security, and data and AI strategy. The position is hybrid and based at the AMA’s Chicago corporate office, with three days per week in the office. It is part of the Marketing and Membership Experience - Analytics and Data team. The role is exempt and offers a stated salary range of $104,872–$138,737; employees are also eligible to participate in an incentive plan.

Requirements

Bachelor’s degree in Marketing, Information Systems, Business Administration, Computer Science, or a related field.
At least 7 years of experience in marketing technology, digital transformation, marketing operations, business technology, or related disciplines.
At least 3 years leading enterprise technology initiatives, digital transformation, or cross-functional projects.

Nice To Haves

Master’s degree.

Responsibilities

Support execution and ongoing refinement of the marketing technology roadmap in alignment with organizational priorities and business needs.
Identify and evaluate emerging marketing technologies, AI-enabled capabilities, automation solutions, and personalization tools that improve member engagement and operational efficiency.
Partner with Marketing, Analytics, IT, and Digital teams to translate business needs into technology requirements and align solutions with enterprise architecture and data standards.
Lead evaluation, business case development, and implementation planning for approved marketing technology enhancements.
Implement and maintain governance practices for marketing technology adoption, technology lifecycle management, and vendor evaluation in coordination with Enterprise Architecture standards and best practices.
Recommend platform enhancements and optimization opportunities to support evolving business needs.
Lead implementation and adoption of approved AI-enabled and automation capabilities across Marketing Operations.
Identify opportunities to streamline business processes through workflow automation and emerging technologies.
Partner with business stakeholders to redesign operational processes using technology-first solutions.
Develop user guidance, standards, and best practices for automation, personalization, and technology adoption.
Collaborate with Marketing Automation and Analytics teams to improve campaign scalability, audience activation, and operational efficiency.
Evaluate automation opportunities that reduce manual effort and improve operational effectiveness.
Serve as the primary business liaison for marketing technology initiatives and related change efforts.
Partner with IT on technology governance, vendor management, and execution of marketing technology initiatives.
Maintain and improve governance practices for marketing technology investments, system integrations, and platform adoption.
Manage working relationships with technology vendors and implementation partners.
Develop business case inputs and ROI analyses for technology recommendations and platform enhancements.
Lead cross-functional planning for technology initiatives involving Marketing, IT, Analytics, Finance, and external partners.
Monitor technology performance, adoption metrics, and business outcomes to assess value and identify optimization opportunities.
Lead cross-functional collaboration to support marketing technology initiatives.
Perform other responsibilities as assigned.