Director of Sales and Marketing (Full-Time) - Navion of Cotswold

Navion Senior Solutions•Charlotte, NC

About The Position

Navion of Cotswold is seeking a high-performing Senior Living Sales & Marketing Director to lead the community’s sales and marketing activity. The role supports prospective residents and their families as they evaluate senior care options and helps them understand Navion as a senior housing option. The director is responsible for achieving annual targets, building relationships, and understanding customer trends. Navion of Cotswold has partnered with Tapcheck, a mobile app that allows team members to access earned wages instantly. The position also involves working with community leadership and other team members to support occupancy goals, resident admissions, and effective communication about move-in activity and resident and family needs.

Requirements

Proven sales executive experience, meeting or exceeding targets.
Proven ability to drive the sales process from inquiry to close.
Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings.
Ability to position Navion against competitors.
Ability to work well with others and promote a team environment.
Excellent listening, negotiation, and presentation skills.
Excellent verbal and written communication skills.

Responsibilities

Develop and implement comprehensive sales strategies to drive occupancy success.
Establish a method to monitor expected outcomes and the effectiveness of marketing and sales programs.
Plan and implement marketing activities and events.
Monitor and maintain the budget.
Collaborate with the ED and RSDM to determine advertising needs and implement advertising.
Meet monthly sales activity standards, including follow-up calls, professional sales calls, event planning, and monthly lead bank mailings.
Meet monthly move-in and census goals or identify barriers to achieving them.
Respond to and follow up on inquiries positively and promptly.
Develop a strong network of professional and agency referral sources.
Host and attend community events and develop positive community relations.
Research and maintain information on local competitors, including rates, specials, and services.
Implement and monitor a move-in system to ensure resident records are complete before admission.
Maintain new residents and inquiries in the Move-In database.
Prepare and distribute mailings to prospective and current residents.
Provide required information and communicate effectively with team members about move-in activity and resident and family needs.
Complete weekly and quarterly census reports.
Select and order promotional supplies while staying within budget.
Schedule effective and accurate presentations for prospective residents and families.
Support the DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy.