Director, Content Marketing
About The Position
The Director, Content Marketing leads the team responsible for telling Fivetran’s story across blogs, case studies, video, thought leadership, and social. This hands-on leadership role owns the content strategy for the company’s AI story and turns it into an executable roadmap and calendar. The director sets the writing standard, edits work directly when needed, and builds a team producing content that earns the attention and trust of technical practitioners and business executives. The role works directly with founders and senior leaders, as well as customers, to create credible stories and help executives communicate in their own voices. It leads writers, editors, video producers, and social specialists; maintains a consistent voice across Fivetran and dbt communities; collaborates across marketing and sales functions; manages content operations, agencies, freelancers, and budget; and measures content effectiveness against engagement, pipeline, search and AI answer visibility, and share of voice. The director also establishes standards for effective, human-led use of AI tools in content work. This is a hybrid, full-time position based in the Oakland, Denver, New York, Austin, or Philadelphia office, with two days per week in the office. The position reports to the VP of Corporate Marketing.
Requirements
- 10+ years of B2B content marketing experience, including 5+ years leading teams.
- A track record of building and running a content program at a scaled B2B software company.
- Strong editorial judgment, excellent writing skills, and a portfolio to present.
- Experience across long-form editorial, customer stories, video, and social.
- Comfort with technical subject matter and the ability to earn trust from both practitioners and executives.
- A data-driven approach and experience connecting content to pipeline and business outcomes.
- Experience working with executives and founders and influencing partners across product marketing, PR, sales, and demand generation.
- Hands-on fluency with AI tools for content work and clear views on where people must remain in charge.
Nice To Haves
- Experience at a data, AI, or open source company.
- Experience building content for a technical community or developer audience.
- Experience running executive thought leadership, speaking programs, or analyst-facing content.
- Experience building content operations and AI-assisted workflows.
- Experience producing podcasts, webinars, or event content.
- Experience in data, infrastructure, or developer tools is ideal.
Responsibilities
- Own the content strategy for the company’s AI story across blog, case studies, video, thought leadership, and social, and develop a roadmap and calendar.
- Lead, hire, and coach a team of writers, editors, video producers, and social specialists while setting high standards for quality and plain, human writing.
- Work with customer advocacy to turn customer results into credible case studies, videos, and quotes.
- Help founders and executives communicate in their own voices through long-form pieces, bylines, talks, and posts.
- Create content for both executives and practitioners, including data engineers and analytics engineers.
- Maintain a consistent voice across Fivetran and dbt communities, including the open source community.
- Collaborate with product marketing, PR, demand generation, brand, community, and sales enablement to align content with messaging and support the field.
- Manage content operations, including briefs, workflows, deadlines, agencies, freelancers, and an annual budget.
- Measure content performance, including pipeline influence, engagement, search and AI answer visibility, and share of voice, and discontinue ineffective work.
- Set standards for team use of AI so content work becomes faster without becoming generic.
Benefits
- 100% employer-paid medical insurance.
- Paid vacation or flexible/unlimited vacation depending on role and country, paid sick time, inclusive parental leave, paid holidays, a year-end Global Week of Rest, and volunteer days off.
- RSU stock grants.
- Professional development and training opportunities.
- Company virtual happy hours, free food, and team-building activities.
- Monthly cell phone stipend.
- Access to a mental health support platform offering therapy, coaching, and self-guided mindfulness resources for covered employees and dependents.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
