Director of Marketing & Content

2nd Swing•Eden Prairie, MN

8d•Onsite

About The Position

The Director of Marketing & Content oversees, coordinates, and participates in developing 2nd Swing’s marketing and creative content strategies. The role leads a team that builds content calendars, directs multimedia production, and drives golfer engagement, while partnering with business stakeholders to increase visibility and promote the 2nd Swing brand. The director conducts competitor research and assesses demand for products and services to help shape the brand’s direction. This is an onsite position in Eden Prairie, Minnesota; remote work is not considered. The position leads marketing strategy and execution, creative content development, market research and analysis, budgeting, and vendor relationships.

Requirements

Thorough understanding of the principles and methods used to promote, display, and sell products and services.
Experience managing the marketing function, including strategy execution and budget management.
Experience directing creative content, video, and multimedia production.
Experience leading a team of direct reports and leading across an organization.
Experience playing golf at a competitive or collegiate level.
Excellent verbal, written, and interpersonal communication skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Ability to create, implement, and monitor budgets.
Ability to adapt quickly to changing conditions and priorities.

Nice To Haves

Bachelor’s degree in Business, Marketing, or a related field.
At least ten years of experience in Retail, eCommerce, or Sporting Goods marketing.
In-depth knowledge of the golf industry.
Maintain a 10 handicap or better.

Responsibilities

Lead the marketing and creative content team in executing the strategic marketing and content plan.
Collaborate with cross-functional teams to evaluate the strategic plan.
Recruit, interview, hire, and train supervisory and management staff in the department.
Compose, develop, evaluate, and conduct training on marketing activities, strategies, and policies.
Build content calendars, set production timelines, and direct multimedia production to turn marketing strategy into organized content pipelines.
Develop campaign themes, video concepts, and visual assets that reflect the 2nd Swing brand identity.
Develop and maintain brand guidelines, including environmental branding at all retail locations.
Gather and analyze information to identify new markets and customers, product and service demand, and the effectiveness of campaigns and strategies.
Conduct market research, sales forecasting, and strategic planning to support product sales and profitability.
Conduct pricing research and analysis to keep product and service pricing competitive.
Monitor market trends and developments, identify needs for new products and services, and make recommendations to leadership.
Develop and monitor the marketing budget, including downstream marketing and content production expenses.
Negotiate contracts for services needed to execute the marketing strategy.