Director of Content & Innovation

Nexstar Media Group • Houston, TX

6d

About The Position

KIAH-TV/CW39, a hyperlocal television station in Houston, Texas, is seeking a Director of Content & Innovation, previously known as News Director. This role leads the Content Department across newsroom operations, digital content, streaming/CTV, social media, weather, sports, and content production. The director will develop and execute a multiplatform content strategy focused on total audience growth, engagement, and community impact, while building a “Content First” culture centered on storytelling, audience needs, and platform optimization.

The role establishes rolling editorial workflows that move content across broadcast, streaming, digital, social, and emerging platforms; drives initiatives in live streaming, CTV programming, digital and vertical video; and uses audience insights and performance data to guide content decisions. The director leads recruitment, coaching, training, and performance management for content staff, encourages experimentation and new formats, and partners with station leadership on growth, efficiency, and long-term audience development. The position also oversees content budgets, resource allocation, and strategic investments in technology, training, and workflow. Content should consistently reflect journalistic excellence, community impact, creativity, and audience value.

Requirements

• Bachelor’s degree in Journalism, Communications, Media Studies, or a related field, or an equivalent combination of education and experience.
• At least five years of newsroom experience, including at least two years in content leadership, news leadership, or data-driven decision-making.
• Demonstrated success leading content teams across digital, social, streaming, and broadcast platforms.
• Strong understanding of total audience development, content strategy, streaming, CTV, social video, and digital publishing.
• Experience building high-performing teams through coaching, mentoring, and professional development.
• Proven ability to lead organizational change and implement new workflows, technologies, and content strategies.
• Strong editorial judgment and commitment to journalistic excellence.
• Experience using analytics and audience data to guide content decisions and measure success.
• Ability to establish long-term goals, develop strategic plans, and execute performance objectives.
• Strong leadership, communication, collaboration, decision-making, and problem-solving skills.
• Ability to thrive in a fast-paced environment while managing multiple priorities and deadlines.
• Passion for innovation, community storytelling, and the future of local journalism.

Nice To Haves

• Experience with newsroom, digital publishing, streaming, and content production technologies.

Responsibilities

• Lead all aspects of the Content Department, including newsroom operations, digital content, streaming/CTV, social media, weather, sports, and content production.
• Develop and execute a multiplatform content strategy focused on audience growth, engagement, and community impact.
• Build a “Content First” culture prioritizing storytelling, audience needs, and platform optimization.
• Establish and manage rolling editorial workflows across broadcast, streaming, digital, social, and emerging platforms.
• Drive growth in live streaming, CTV programming, digital video, vertical video, and other audience-focused initiatives.
• Recruit, coach, train, and manage the performance of content staff.
• Use audience insights, analytics, and performance data to inform content decisions and improve results.
• Encourage experimentation, innovation, and development of new content formats.
• Partner with station leadership to identify opportunities for growth, operational efficiency, and long-term audience development.
• Ensure content reflects journalistic excellence, community impact, creativity, and audience value.
• Oversee content budgets, resource allocation, and strategic investments in technology, training, and workflow.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Director