Senior Director, Content & Innovation

Nexstar Media Group • Irving, TX

4d • Onsite

About The Position

Nexstar Media Group is seeking an experienced and visionary Senior Director of Content & Innovation to lead the company's Content First transformation across local markets nationwide. This corporate leadership role works directly with station leadership teams to strengthen content creation, accelerate innovation, improve workflows, and drive audience growth across broadcast, streaming, digital, social, and emerging platforms. The role calls for a collaborative leader who can coach teams, identify opportunities, implement new technologies, and scale best practices across the organization. The successful candidate will combine content leadership and journalistic instincts with a practical understanding of technology, AI, and operational efficiency to improve performance while maintaining journalistic integrity. Extensive travel is required to support teams and business operations across multiple locations.

Requirements

• At least 10 years of leadership experience in local media, journalism, digital content, streaming, or related fields.
• Demonstrated success leading high-performing teams and driving organizational change.
• Strong understanding of multiplatform content strategies, audience development, and emerging media trends.
• Experience implementing technology, AI, and workflow solutions to improve content operations.
• Exceptional communication, coaching, and leadership skills.
• Ability to build consensus, influence stakeholders, and lead teams through transformation.
• Willingness to work closely with local station leadership teams.
• Willingness and ability to travel extensively.

Nice To Haves

• Prior experience as a News Director, Director of Content & Innovation, Managing Editor, Executive Producer, Digital Content Leader, or similar senior content role is strongly preferred.

Responsibilities

• Partner directly with local market leadership to advance Nexstar's Content First strategy.
• Drive innovation in content creation, storytelling, audience engagement, and platform distribution.
• Identify and implement workflow improvements that increase efficiency and expand multiplatform content production.
• Lead adoption of AI, automation, and emerging technologies that support content creation and newsroom operations while maintaining journalistic integrity.
• Coach and develop Directors of Content & Innovation, News Directors, and content teams across the company.
• Share and scale best practices, successful initiatives, and innovative content strategies across markets.
• Analyze audience trends, performance metrics, and market opportunities to improve results.
• Foster a culture of collaboration, accountability, innovation, and continuous improvement.
• Work closely with local station leadership teams and travel extensively to support teams and business operations across multiple locations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed