Senior Director, Content

LendingTree•Charlotte, NC

4d•$180,000 - $215,000•Hybrid

About The Position

LendingTree is a large financial marketplace connecting consumers with financial products. The Senior Director of Content will lead the editorial and content team within the SEO organization, overseeing a large library of editorial and programmatic content in a highly regulated industry. The role is responsible for producing high-quality, useful content that helps consumers make informed financial decisions. This leader will establish editorial standards, set and evolve a unified company-wide content strategy, prioritize initiatives based on performance, and use rigorous testing to improve visibility and engagement across traditional search and emerging AI platforms. The position leads editors, writers, and content operations team members and collaborates with SEO, marketing, analytics, product, technology, and PR partners. The role is based in Charlotte, North Carolina, with attendance at the Southend office three days per week.

Requirements

7–10 years of experience leading high-performing content teams within large enterprise organizations.
Deep expertise in content strategy and customer journey mapping.
Expertise in both editorial and programmatic content.
Ability to use analytics and data to inform research, content planning, and operational decisions.
Curiosity, willingness to experiment, and openness to testing new approaches.
A goal-oriented mindset focused on growth and continuous improvement.
Ability to build relationships across teams and with stakeholders to drive alignment and collaboration.
Ability to manage stakeholders and partner cross-functionally to advance shared priorities and deliver results.
Ability to use data-driven insights to guide decisions and improve performance.
Ability to champion customer experience by identifying opportunities to improve usability, relevance, and engagement.
Legally authorized to work in the United States; the position does not provide employment visa sponsorship.
Able to perform the essential functions of the position satisfactorily, with or without reasonable accommodation.

Nice To Haves

Ability to optimize multimedia platforms and content experiences to maximize the reach and performance of video and image content.
Thought leadership, emerging trend analysis, and forward-looking strategy for the future of organic search.

Responsibilities

Establish editorial standards that elevate content quality, usefulness, and audience value.
Prioritize high-impact content initiatives that drive growth, supported by performance metrics and reporting.
Conduct A/B testing to identify what drives visibility and engagement across traditional search and emerging AI platforms.
Own and evolve LendingTree’s unified, company-wide content strategy to align priorities, strengthen consistency, and maximize impact.
Partner with cross-functional marketing teams to develop and deliver competitive content.
Lead editors, writers, and operations team members within the SEO editorial team.
Develop and refine content strategy through ongoing testing, insights, and performance measurement.
Implement processes that strengthen data-driven decision-making across content planning and execution.
Use AI tools to improve content efficiency and performance while maintaining editorial standards and quality.
Lead rollout of the unified content strategy across marketing channels.
Experiment with new content formats to identify what resonates with modern search engines and emerging AI platforms.
Optimize processes, workflows, and systems to improve efficiency and scalability.
Manage resource allocation and financial planning in alignment with strategic priorities.