Senior Director, Content

LendingTree•Charlotte, NC

3d•Hybrid

About The Position

The Senior Director for Content leads the editorial and content team within LendingTree’s SEO organization. The role guides a large, growing library of editorial and programmatic content in a highly regulated financial-services environment, with a focus on producing useful, high-quality content that helps consumers make informed financial decisions. The position is based in Charlotte, North Carolina, and requires attendance at the Southend office three days per week. The Senior Director owns and evolves LendingTree’s unified, company-wide content strategy, establishes editorial standards, and prioritizes initiatives using performance metrics, reporting, and rigorous testing. The role works closely with SEO, marketing, analytics, product, technology, and PR partners to improve content quality, visibility, engagement, efficiency, and impact across traditional search and emerging AI platforms. The position also leads editors, writers, and operations team members and manages resources and financial planning in support of strategic priorities.

Requirements

7–10 years of experience leading high-performing content teams within large enterprise organizations.
Deep expertise in content strategy and customer journey mapping.
Expertise in both editorial and programmatic content to drive quality, scale, and performance.
Ability to use analytics and data to inform research, content planning, and operational decisions.
Curiosity, willingness to experiment, and openness to testing new approaches.
Goal-oriented mindset focused on growth and continuous improvement.
Experience optimizing processes, workflows, and systems for efficiency and scalability.
Ability to manage resource allocation and financial planning in line with strategic priorities.
Strong relationship-building and stakeholder-management skills for cross-functional collaboration.
Candidates must be legally authorized to work in the United States; the role does not provide employment visa sponsorship.
Ability to perform the essential functions of the position satisfactorily, with or without reasonable accommodation.
Attendance at the Charlotte Southend office three days a week is required.

Nice To Haves

Ability to optimize multimedia platforms and content experiences, especially for video and image content.
Experience shaping organic search strategy through thought leadership, emerging trend analysis, and forward-looking planning.
Experience using AI tools to improve content efficiency and performance while maintaining editorial quality.

Responsibilities

Establish editorial standards that elevate content quality, usefulness, and audience value.
Prioritize high-impact content initiatives that support growth, using clear performance metrics and reporting.
Conduct A/B testing to identify what drives visibility and engagement across traditional search and emerging AI platforms.
Own and evolve LendingTree’s unified, company-wide content strategy to align priorities, strengthen consistency, and maximize impact.
Partner with cross-functional marketing teams to develop and deliver content needed to compete and win.
Lead the SEO editorial team, including editors, writers, and operations team members.
Collaborate with SEO analysts, product managers, analytics, PR, other marketing channels, product, technology, and internal partners.
Use analytics and data to inform research, content planning, operational decisions, and ongoing performance improvement.
Optimize processes, workflows, and systems to improve efficiency and scalability.
Manage resource allocation and financial planning in alignment with strategic priorities.
Build stakeholder relationships and cross-functional alignment to advance shared priorities and deliver results.
Optimize multimedia platforms and content experiences to improve the reach and performance of video and image content.
Identify opportunities to improve customer experience, usability, relevance, and engagement.
Provide thought leadership and forward-looking strategy on organic search trends.
Develop and refine content strategy through ongoing testing, insights, and performance measurement.
Implement processes that strengthen data-driven decision-making across content planning and execution.
Use AI tools to improve content efficiency and performance while maintaining editorial standards and quality.
Lead rollout of the unified content strategy across marketing channels.
Experiment with new content formats to learn what resonates with modern search engines and emerging AI platforms.