Director of Content & Innovation

Nexstar Media Group, Inc. • Houston, TX

7d

About The Position

KIAH-TV/CW39, a hyperlocal television station in Houston, Texas, is seeking a Director of Content & Innovation, previously known as News Director. The role leads the Content Department across newsroom operations, digital content, streaming/CTV, social media, weather, sports, and content production.

The Director develops and executes a multiplatform content strategy focused on total audience growth, engagement, and community impact. This leader builds a “Content First” culture, establishes rolling editorial workflows across platforms, and drives initiatives in live streaming, CTV programming, digital video, vertical video, and other audience-focused formats. The position also leads staff recruitment, coaching, training, and performance management; uses audience analytics to inform content decisions; and encourages experimentation and innovation.

Working with station leadership, the Director identifies opportunities for growth, operational efficiency, and long-term audience development. The role ensures content reflects journalistic excellence, community impact, creativity, and audience value, while overseeing content budgets, resource allocation, and strategic investments in technology, training, and workflow. Other duties may be assigned.

Requirements

• Bachelor’s degree in Journalism, Communications, Media Studies, or a related field, or an equivalent combination of education and experience.
• At least five years of newsroom experience, including at least two years in content leadership, news leadership, or data-driven decision-making.
• Demonstrated success leading content teams across digital, social, streaming, and broadcast platforms.
• Strong understanding of total audience development, content strategy, streaming, CTV, social video, and digital publishing.
• Experience building high-performing teams through coaching, mentoring, and professional development.
• Ability to lead organizational change and implement new workflows, technologies, and content strategies.
• Strong editorial judgment and commitment to journalistic excellence.
• Experience using analytics and audience data to guide content decisions and measure success.
• Ability to establish long-term goals, develop strategic plans, and execute performance objectives.
• Strong leadership, communication, collaboration, decision-making, and problem-solving skills.
• Ability to thrive in a fast-paced environment while managing multiple priorities and deadlines.
• Passion for innovation, community storytelling, and the future of local journalism.

Nice To Haves

• Experience with newsroom, digital publishing, streaming, and content production technologies.

Responsibilities

• Lead all aspects of the Content Department, including newsroom operations, digital content, streaming/CTV, social media, weather, sports, and content production.
• Develop and execute a multiplatform content strategy focused on audience growth, engagement, and community impact.
• Build a “Content First” culture that prioritizes storytelling, audience needs, and platform optimization.
• Establish and manage rolling editorial workflows across broadcast, streaming, digital, social, and emerging platforms.
• Drive growth of live streaming, CTV programming, digital video, vertical video, and other audience-focused content initiatives.
• Recruit, coach, train, and manage the performance of content staff.
• Use audience insights, analytics, and performance data to guide content decisions and improve results.
• Encourage experimentation and develop new content formats that differentiate the station.
• Partner with station leadership on growth, operational efficiency, and long-term audience development.
• Ensure content reflects journalistic excellence, community impact, creativity, and audience value.
• Oversee content budgets, resource allocation, and strategic investments in technology, training, and workflow.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Director