Director of Content and Innovation (News Director)

Nexstar Media Group, Inc. • Panama City, FL

1d

About The Position

The Director of Content and Innovation (previously known as News Director) is the station’s chief content leader, responsible for creating and executing a multiplatform content strategy that grows audiences across broadcast, streaming, digital, social, and emerging platforms. The role drives a “Content First” culture and ensures the team creates compelling local journalism that is impactful, audience-focused, and appropriate for each platform.

The position calls for a visionary leader who embraces innovation, modernizes workflows, and inspires teams to create more original and differentiated local content while maintaining high journalistic standards. The Director leads a young, energetic staff that includes journalists early in their careers as well as seasoned staff members who make up the core leadership team. The role is based in Panama City, Florida.

Requirements

• Bachelor’s degree in Journalism, Communications, Media Studies, or a related field, or an equivalent combination of education and experience.
• At least five years of newsroom experience, including at least two years in content leadership, news leadership, or data-driven decision making.
• Demonstrated success leading content teams across multiple platforms, including digital, social, streaming, and broadcast.
• Strong understanding of total audience development, content strategy, streaming, CTV, social video, and digital publishing.
• Experience building high-performing teams through coaching, mentoring, and professional development.
• Proven ability to lead organizational change and implement new workflows, technologies, and content strategies.
• Strong editorial judgment and commitment to journalistic excellence.
• Experience using analytics and audience data to guide content decisions and measure success.
• Ability to establish long-term goals, develop strategic plans, and execute performance objectives.
• Strong leadership, communication, collaboration, decision-making, and problem-solving skills.
• Ability to thrive in a fast-paced environment while managing multiple priorities and deadlines.
• Passion for innovation, community storytelling, and the future of local journalism.

Nice To Haves

• Experience with newsroom, digital publishing, streaming, and content production technologies.

Responsibilities

• Lead all aspects of the Content Department, including newsroom operations, digital content, streaming/CTV, social media, weather, sports, and content production.
• Develop and execute a multiplatform content strategy focused on total audience growth, engagement, and community impact.
• Build a “Content First” culture that prioritizes storytelling, audience needs, and platform optimization over traditional show-based production.
• Establish and manage rolling editorial workflows that move content across broadcast, streaming, digital, social, and emerging platforms.
• Drive growth of live streaming, CTV programming, digital video, vertical video, and other audience-focused content initiatives.
• Lead recruitment, coaching, training, and performance management for content staff, preparing current and future creators and newsroom leaders for a modernized newsroom.
• Use audience insights, analytics, and performance data to guide content decisions and improve results across platforms.
• Encourage experimentation, innovation, and development of new content formats that differentiate the station in the market.
• Partner with station leadership to identify opportunities for growth, operational efficiency, and long-term total audience development.
• Ensure content reflects journalistic excellence, community impact, creativity, and audience value.
• Oversee content budgets, resource allocation, and strategic investments in technology, training, and workflow.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Director