Director of Events and Content

Centerbase • Dallas, TX

4d • $175,000 - $195,000 • Remote

About The Position

The Director of Events and Content owns two growth engines at Centerbase: events and content. The role sets strategy and executes hands-on, ensuring events create pipeline or deepen customer relationships and content helps Sales win deals or Customer Success retain clients. Reporting to the Chief Marketing Officer, the Director works closely with Sales and Customer Success leaders and uses an AI-forward approach to plan and measure efficiently.

The position leads Centerbase’s events program, including national tradeshows, regional field events, customer roadshows and events, partner events, and internal events such as the annual Sales Kickoff. It also owns the content plan across the funnel for managing partners and firm operations leaders, including editorial planning, writing and editing, event-based content repurposing, distribution, and performance measurement. The role is remote in the USA and requires travel for shows and regional events, including some evenings and weekends.

Requirements

• At least 5 years of experience in B2B technology marketing, with direct ownership of events and content.
• Experience managing a full tradeshow calendar end to end, from show selection through lead follow-up and ROI reporting.
• Experience building field events in multiple markets with Sales teams and demonstrating the pipeline they produced.
• Experience running customer events such as user conferences, client roadshows, user groups, or advisory boards.
• Strong, fast writing and editing skills, with a portfolio of B2B content created or led.
• Current use of AI tools at work and ability to demonstrate time and cost savings.
• Hands-on leadership experience on lean teams.
• Ability to manage budgets carefully and connect investments to pipeline.
• Comfort with Salesforce and marketing automation, including connecting event data to pipeline reporting.
• Willingness and readiness to travel for shows and regional events, including some evenings and weekends.

Nice To Haves

• Legal industry or legal technology experience.
• Relationships with legal associations or legal technology show organizers.
• Experience at a growth equity- or private equity-backed SaaS company.
• Webinar and virtual event production experience.
• Basic video and design skills for fast-turn social content.

Responsibilities

• Build the annual events plan and budget, tying spending to pipeline or retention targets.
• Select and manage national legal technology tradeshows and regional legal events for midsize firms.
• Own tradeshow booth strategy, staffing, demos, lead capture, and follow-up; ensure leads enter Salesforce and a follow-up sequence within 48 hours.
• Build a regional field marketing program with Sales, including executive dinners, roundtables, partner events, and local meetups targeted to priority accounts.
• Own the Front & Center Tour client roadshow and develop user groups and customer appreciation events with Customer Success to drive adoption and expansion.
• Co-host partner events with technology and implementation partners.
• Organize and manage internal events, including the annual Sales Kickoff.
• Manage association memberships and sponsorships; negotiate with venues, booth builders, travel providers, and production vendors.
• Report event performance, including cost per lead, cost per opportunity, sourced and influenced pipeline, and customer attendance; recommend future investments.
• Own the content strategy across the funnel, mapping content to buying stages and audiences of managing partners and firm operations leaders.
• Maintain an editorial calendar aligned with product launches and the events plan, and publish on a steady cadence.
• Write and edit blog posts, guides, case studies, email copy, webinar content, and event presentations.
• Repurpose events into session recaps, customer stories, video clips, and social posts.
• Work with booth and customer event teams on talk tracks, plans, and objectives.
• Use AI for research, first drafts, repurposing, and performance analysis, while maintaining human-edited standards for accuracy and voice.
• Partner with Demand Generation on SEO and content promotion.
• Measure content by pipeline influence and engagement rather than output volume.

Benefits

• Flexible PTO
• Two company-wide mental health days
• Parental leave programs
• 401(k) with company match
• Broad equity participation

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed