Director of Content and Innovation (News Director)

Nexstar Media Group • Panama City, FL

11d

About The Position

The Director of Content & Innovation, previously known as News Director, serves as the station’s chief content leader. The role is responsible for creating and executing a multiplatform content strategy that grows audiences across broadcast, streaming, digital, social, and emerging platforms. The director drives a “Content First” culture, ensuring the team produces compelling, impactful, audience-focused local journalism suited to each platform while maintaining high journalistic standards.

The position leads newsroom operations and content teams, modernizes workflows, encourages experimentation, and develops original, differentiated content. The director also coaches and prepares current and future content creators and newsroom leaders, uses audience data to guide decisions, and partners with station leadership on growth, efficiency, and long-term audience development. The role oversees content budgets, resource allocation, and strategic investments in technology, training, and workflow. The position is based in Panama City, Florida, and works with a young, energetic journalism staff alongside seasoned staff members who form the core leadership team.

Requirements

• Bachelor’s degree in Journalism, Communications, Media Studies, or a related field, or an equivalent combination of education and experience.
• At least five years of newsroom experience, including at least two years in content leadership, news leadership, or data-driven decision-making.
• Demonstrated success leading content teams across multiple platforms, including digital, social, streaming, and broadcast.
• Strong understanding of total audience development, content strategy, streaming, CTV, social video, and digital publishing.
• Experience building high-performing teams through coaching, mentoring, and professional development.
• Proven ability to lead organizational change and implement new workflows, technologies, and content strategies.
• Strong editorial judgment and commitment to journalistic excellence.
• Experience using analytics and audience data to guide content decisions and measure success.
• Ability to establish long-term goals, develop strategic plans, and execute performance objectives.
• Strong leadership, communication, collaboration, decision-making, and problem-solving skills.
• Ability to thrive in a fast-paced environment while managing multiple priorities and deadlines.
• Passion for innovation, community storytelling, and the future of local journalism.

Nice To Haves

• Experience with newsroom, digital publishing, streaming, and content production technologies.

Responsibilities

• Lead all aspects of the Content Department, including newsroom operations, digital content, streaming/CTV, social media, weather, sports, and content production.
• Develop and execute a multiplatform content strategy focused on total audience growth, engagement, and community impact.
• Build a “Content First” culture that prioritizes storytelling, audience needs, and platform optimization over traditional show-based production.
• Establish and manage rolling editorial workflows so content moves seamlessly across broadcast, streaming, digital, social, and emerging platforms.
• Drive growth of live streaming, CTV programming, digital video, vertical video, and other audience-focused content initiatives.
• Recruit, coach, train, and manage the performance of content staff, preparing current and future content creators and newsroom leaders.
• Use audience insights, analytics, and performance data to inform content decisions and improve results across platforms.
• Encourage experimentation, innovation, and development of new content formats that differentiate the station in the market.
• Partner with station leadership to identify opportunities for growth, operational efficiency, and long-term total audience development.
• Ensure content reflects journalistic excellence, community impact, creativity, and audience value.
• Oversee content budgets, resource allocation, and strategic investments in technology, training, and workflow.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Director