Content Innovation Manager

Lyra Health

6d • $95,000 - $131,000

About The Position

Lyra Health is seeking a strategic, AI-savvy storyteller to improve how the company creates, manages, and scales narratives throughout the pursuit journey, from initial RFPs through finalist presentations and deal closing. The role combines writing, strategic messaging, and process discipline to help Sales and Customer Success teams deliver buyer-centric stories that communicate Lyra’s value.

Within the Solution Marketing team, the Content Innovation Manager leads proposal content strategy and strengthens RFP quality and impact. The role owns the messaging foundation in Lyra’s proposal response platform and applies emerging AI capabilities to improve first-pass drafting, personalization, and quality.

The position also explores how generative and agentic AI can transform content development across Marketing and Sales. In partnership with Product Marketing, Segment and Solution Marketing, Sales, and Customer Success, the role tests technologies and develops scalable approaches to improve efficiency and storytelling across the pursuit journey.

Requirements

• At least 8 years of experience in content strategy, product marketing, solution marketing, proposal content, or a related field.
• Strong foundation in positioning, messaging, and persuasive business writing.
• Demonstrated experience applying generative and agentic AI capabilities to content development.
• Exceptional writing and editing skills, including the ability to simplify complex information, articulate differentiation, and create compelling business narratives.
• Proactive, experimental mindset and ability to identify opportunities, challenge existing approaches, and turn ideas into practical improvements.
• Experience using and managing proposal management platforms such as Responsive, including hands-on ownership of content libraries, knowledge architecture, content governance, and AI-powered response capabilities.
• Strong understanding of RFPs and complex sales processes, including the influence of messaging, positioning, buyer priorities, and competitive differentiation.
• Experience developing and maintaining reusable content adaptable to different audiences, segments, and use cases.
• Strong strategic judgment in evaluating content for accuracy, relevance, persuasiveness, and effectiveness.
• Ability to translate complex product, technical, or industry information into clear, customer-focused messaging.
• Strong cross-functional collaboration skills and experience partnering with Product Marketing, Sales, Customer Success, and other stakeholders to align messaging and content priorities.

Nice To Haves

• Experience in health care, benefits, or another complex or regulated industry.

Responsibilities

• Translate complex product capabilities, clinical outcomes, and value propositions into differentiated narratives tailored to buyer needs, segments, and business priorities.
• Apply generative and agentic AI to improve content discovery, drafting, personalization, and refinement, reducing manual effort while strengthening response quality.
• Experiment with emerging AI technologies to create connected, scalable content experiences across market narratives, RFP responses, and finalist presentations.
• Own the content strategy, architecture, and quality of Responsive, keeping its proposal knowledge base current with Lyra’s positioning, product capabilities, and proof points.
• Manage governance and content standards to improve AI retrieval, response accuracy, and overall quality.
• Use recurring RFP questions, buyer priorities, and content gaps to generate insights that strengthen positioning and connect messaging across the pursuit journey.
• Partner with Proposal Managers, Writers, Product Marketing, Segment and Solution Marketing, Sales, and Customer Success to close messaging gaps, establish content validation processes, and develop reusable narratives.

Benefits

• Comprehensive healthcare coverage, including medical, dental, vision, FSA/HSA, life, and disability insurance.
• Lyra coaching and therapy services for employees.
• Company equity through discretionary restricted stock units.
• Paid vacation, sick days, and company holidays.
• Paid parental leave.
• 401(k) with up to 3% matching.
• Monthly technology allowance.
• Well-being perks and activities, surprise swag, and community celebrations.
• Potential eligibility for discretionary bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed