Content Marketing & Innovation Manager

Acrisure, LLC • San Jose, CA

6d • $170,000 - $195,000 • Onsite

About The Position

Acrisure is seeking a Content Marketing Manager, Content Innovation to shape how buyers understand their challenges, evaluate solutions, and experience the value of Acrisure. As lead content marketer for an assigned portfolio of solutions, the role develops and executes content strategies that educate audiences, build trust, strengthen brand preference, and support business growth. It creates content experiences across the buyer journey, using storytelling, research, video-first strategies, AI-powered tools, and scalable content frameworks to increase the reach, impact, and efficiency of content investments.

The role works closely with Product Marketing, Demand Generation, Integrated Marketing, Digital Marketing, Sales Enablement, subject matter experts, and business leaders. It helps position Acrisure as a trusted advisor and delivers content that drives engagement, pipeline, and revenue outcomes. The position also helps strengthen Acrisure’s market presence, deepen audience engagement, and shape the future of content marketing across the organization.

Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Requirements

• Proven experience developing and executing content strategies in B2B or complex marketing environments.
• Exceptional storytelling skills with strong editorial judgment and content development expertise.
• Deep understanding of buyer behavior, audience engagement, and content performance.
• Experience creating content across multiple formats, including written, visual, and video content.
• Strong research capabilities and the ability to identify trends and convert insights into actionable content strategies.
• Experience using AI tools and modern content technologies to improve marketing effectiveness.
• Ability to balance strategic thinking with hands-on execution.
• Strong project management and organizational skills.
• Excellent communication, collaboration, and stakeholder management skills.
• Curiosity, creativity, and a passion for continuous learning and experimentation.
• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field.
• At least 7 years of experience in content marketing, content strategy, editorial, storytelling, or related disciplines.
• Experience building content programs in high-growth or complex B2B organizations.
• Experience creating thought leadership, executive content, customer stories, and demand generation content.

Nice To Haves

• Familiarity with video marketing, AI-enabled content workflows, and modern content management practices is highly desirable.
• Background in fintech, insurance, financial services, SaaS, enterprise technology, or other complex services industries is a plus but not required.

Responsibilities

• Develop and own content strategy for an assigned portfolio of solutions, audiences, and business priorities.
• Translate go-to-market strategy, messaging, positioning, and audience insights into content plans that support business growth.
• Build and maintain editorial calendars aligned to campaign plans, market opportunities, and buyer needs.
• Identify content gaps, audience opportunities, and emerging themes that can strengthen market engagement.
• Ensure content supports all stages of the buyer journey, from awareness through decision.
• Create and oversee high-quality content assets, including articles, blogs, guides, reports, customer stories, executive thought leadership, videos, webinars, and campaign content.
• Translate complex topics into engaging, buyer-centric content that informs and inspires action.
• Adapt and extend core content into multiple formats to maximize reach, reuse, and performance.
• Ensure content aligns with brand standards, messaging frameworks, and audience expectations.
• Manage content projects from concept through delivery while maintaining quality and consistency.
• Conduct audience, industry, market, and competitive research to inform content strategy.
• Monitor industry trends and emerging topics that can create thought leadership opportunities.
• Gather insights from customers, business leaders, partners, and subject matter experts to strengthen content relevance and credibility.
• Use research to identify new content opportunities and improve performance.
• Leverage GenAI and emerging content technologies to improve content ideation, creation, personalization, and optimization.
• Develop and share best practices for AI-enabled content creation and workflow efficiency.
• Explore opportunities for modular content development, content reuse, and scalable content production.
• Test new tools, approaches, and content formats while balancing experimentation with editorial standards and brand stewardship.
• Establish goals and measurement frameworks for content performance.
• Analyze engagement, consumption, influence, and conversion metrics to understand content effectiveness.
• Use content insights to continuously improve strategy, planning, and execution.
• Share performance learnings and best practices with marketing stakeholders.
• Partner with Product Marketing to transform messaging and positioning into compelling audience-focused content.
• Collaborate with Demand Generation and Integrated Marketing teams to support campaign goals and buyer engagement strategies.
• Work with Digital Marketing to optimize content for discoverability, search, and user experience.
• Partner with Sales Enablement to support customer conversations with relevant and effective content assets.
• Build strong relationships with subject matter experts and business leaders across the organization.

Benefits

• Comprehensive medical insurance, dental insurance, and vision insurance.
• Life and disability insurance.
• Fertility benefits and wellness resources.
• Paid sick time.
• Generous paid time off and holidays.
• Employee Assistance Program (EAP) and a complimentary Calm app subscription.
• Immediate vesting in a 401(k) plan.
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
• Commuter benefits and employee discount programs.
• Paid maternity leave and paid paternity leave, including for adoptive parents.
• Legal plan options and pet insurance coverage. Eligibility, waiting periods, subsidiary entity, and geographic location may affect benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior