Content Marketing & Innovation Manager

Acrisure • Chicago, IL

6d • $170,000 - $195,000 • Onsite

About The Position

Acrisure is seeking a Content Marketing Manager, Content Innovation, to lead content marketing for an assigned portfolio of solutions, audiences, and business priorities. The role shapes how buyers understand their challenges, evaluate solutions, and experience Acrisure’s value. It develops and executes content strategies that educate audiences, build trust, strengthen brand preference, and support business growth across the buyer journey.

The manager creates and oversees content in a range of formats, including articles, blogs, guides, reports, customer stories, executive thought leadership, videos, webinars, and campaign content. The role combines storytelling, audience and market research, content performance measurement, and innovation in content production. It uses generative AI and emerging content technologies to improve ideation, creation, personalization, optimization, reuse, and workflow efficiency while maintaining editorial quality and brand standards.

Working with Product Marketing, Demand Generation, Integrated Marketing, Digital Marketing, Sales Enablement, subject matter experts, and business leaders, the role develops buyer-centered content that supports engagement, pipeline, revenue, and Acrisure’s market presence. Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Requirements

• Proven experience developing and executing content strategies in B2B or complex marketing environments.
• Exceptional storytelling skills, strong editorial judgment, and content development expertise.
• Deep understanding of buyer behavior, audience engagement, and content performance.
• Experience creating written, visual, and video content across multiple formats.
• Strong research capabilities and ability to identify trends and turn insights into actionable content strategies.
• Experience using AI tools and modern content technologies to improve marketing effectiveness.
• Ability to balance strategic thinking with hands-on execution.
• Strong project management and organizational skills.
• Excellent communication, collaboration, and stakeholder management skills.
• Curiosity, creativity, and a passion for continuous learning and experimentation.
• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field.
• Seven or more years of experience in content marketing, content strategy, editorial, storytelling, or related disciplines.
• Experience building content programs in high-growth or complex B2B organizations.
• Experience creating thought leadership, executive content, customer stories, and demand generation content.

Nice To Haves

• Familiarity with video marketing, AI-enabled content workflows, and modern content management practices.
• Background in fintech, insurance, financial services, SaaS, enterprise technology, or other complex services industries.

Responsibilities

• Develop and own content strategy for an assigned portfolio of solutions, audiences, and business priorities.
• Translate go-to-market strategy, messaging, positioning, and audience insights into content plans that support business growth.
• Build and maintain editorial calendars aligned with campaign plans, market opportunities, and buyer needs.
• Identify content gaps, audience opportunities, and emerging themes that can strengthen market engagement.
• Ensure content supports all stages of the buyer journey, from awareness through decision.
• Create and oversee high-quality content assets, including articles, blogs, guides, reports, customer stories, executive thought leadership, videos, webinars, and campaign content.
• Translate complex topics into engaging, buyer-centric content that informs and inspires action.
• Adapt and extend core content into multiple formats to maximize reach, reuse, and performance.
• Ensure content aligns with brand standards, messaging frameworks, and audience expectations.
• Manage content projects from concept through delivery while maintaining quality and consistency.
• Conduct audience, industry, market, and competitive research to inform content strategy.
• Monitor industry trends and emerging topics that can create thought leadership opportunities.
• Gather insights from customers, business leaders, partners, and subject matter experts to strengthen content relevance and credibility.
• Use research to identify content opportunities and improve performance.
• Leverage generative AI and emerging content technologies to improve content ideation, creation, personalization, and optimization.
• Develop and share best practices for AI-enabled content creation and workflow efficiency.
• Explore modular content development, content reuse, and scalable content production.
• Test new tools, approaches, and content formats while balancing experimentation with editorial standards and brand stewardship.
• Establish goals and measurement frameworks for content performance.
• Analyze engagement, consumption, influence, and conversion metrics to understand content effectiveness.
• Use content insights to continuously improve strategy, planning, and execution.
• Share performance learnings and best practices with marketing stakeholders.
• Partner with Product Marketing to turn messaging and positioning into compelling audience-focused content.
• Collaborate with Demand Generation and Integrated Marketing to support campaign goals and buyer engagement strategies.
• Work with Digital Marketing to optimize content for discoverability, search, and user experience.
• Partner with Sales Enablement to support customer conversations with relevant content assets.
• Build strong relationships with subject matter experts and business leaders across the organization.

Benefits

• Comprehensive medical insurance
• Dental insurance
• Vision insurance
• Life and disability insurance
• Fertility benefits
• Wellness resources
• Paid sick time
• Generous paid time off and holidays
• Employee Assistance Program (EAP)
• Complimentary Calm app subscription
• Immediate vesting in a 401(k) plan
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Commuter benefits
• Employee discount programs
• Paid maternity leave
• Paid paternity leave, including for adoptive parents
• Legal plan options
• Pet insurance coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Senior