Content Marketing & Innovation Manager

Acrisure • Chicago, IL

5d • Onsite

About The Position

Acrisure is seeking a Content Marketing Manager, Content Innovation to lead content marketing for an assigned portfolio of solutions. The role shapes how buyers understand their challenges, evaluate solutions, and experience Acrisure’s value by developing and executing content strategies that educate audiences, build trust, strengthen brand preference, and support business growth. It combines storytelling and thought leadership with research, video-first approaches, AI-powered tools, and scalable content frameworks to expand the reach, impact, and efficiency of content investments.

The role works across the buyer journey and partners with Product Marketing, Demand Generation, Integrated Marketing, Digital Marketing, Sales Enablement, subject matter experts, and business leaders. It contributes to Acrisure’s market presence and audience engagement by delivering relevant content that supports engagement, pipeline, and revenue outcomes, while testing and improving content practices across the organization.

The position requires a bachelor’s degree in a relevant field and at least seven years of related experience. Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership. The base compensation range is $170,000–$195,000; placement depends on factors including skills, experience, qualifications, location, and internal equity.

Requirements

• Proven experience developing and executing content strategies in B2B or complex marketing environments.
• Exceptional storytelling skills, strong editorial judgment, and content development expertise.
• Deep understanding of buyer behavior, audience engagement, and content performance.
• Experience creating written, visual, and video content across multiple formats.
• Strong research capabilities, including identifying trends and translating insights into actionable content strategies.
• Experience using AI tools and modern content technologies to improve marketing effectiveness.
• Ability to balance strategic thinking with hands-on execution.
• Strong project management and organizational skills.
• Excellent communication, collaboration, and stakeholder management skills.
• Curiosity, creativity, and a passion for continuous learning and experimentation.
• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field.
• 7+ years of experience in content marketing, content strategy, editorial, storytelling, or related disciplines.
• Experience building content programs in high-growth or complex B2B organizations.
• Experience creating thought leadership, executive content, customer stories, and demand generation content.
• Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Nice To Haves

• Familiarity with video marketing, AI-enabled content workflows, and modern content management practices is highly desirable.
• Background in fintech, insurance, financial services, SaaS, enterprise technology, or other complex services industries is a plus but not required.

Responsibilities

• Develop and own content strategy for an assigned portfolio of solutions, audiences, and business priorities.
• Translate go-to-market strategy, messaging, positioning, and audience insights into content plans that support business growth.
• Build and maintain editorial calendars aligned to campaign plans, market opportunities, and buyer needs.
• Identify content gaps, audience opportunities, and emerging themes that can strengthen market engagement.
• Ensure content supports all stages of the buyer journey, from awareness through decision.
• Create and oversee high-quality content assets, including articles, blogs, guides, reports, customer stories, executive thought leadership, videos, webinars, and campaign content.
• Translate complex topics into engaging, buyer-centric content that informs and inspires action.
• Adapt and extend core content into multiple formats to maximize reach, reuse, and performance.
• Ensure content aligns with brand standards, messaging frameworks, and audience expectations.
• Manage content projects from concept through delivery while maintaining quality and consistency.
• Conduct audience, industry, market, and competitive research to inform content strategy.
• Monitor industry trends and emerging topics that may create opportunities for thought leadership.
• Gather insights from customers, business leaders, partners, and subject matter experts to strengthen content relevance and credibility.
• Use research to identify content opportunities and improve performance.
• Leverage GenAI and emerging content technologies to improve content ideation, creation, personalization, and optimization.
• Develop and share best practices for AI-enabled content creation and workflow efficiency.
• Explore modular content development, content reuse, and scalable content production.
• Test new tools, approaches, and content formats, balancing experimentation and efficiency with editorial standards and brand stewardship.
• Establish goals and measurement frameworks for content performance.
• Analyze engagement, consumption, influence, and conversion metrics to understand content effectiveness.
• Use content insights to improve strategy, planning, and execution, and share performance learnings and best practices with marketing stakeholders.
• Partner with Product Marketing to transform messaging and positioning into audience-focused content.
• Collaborate with Demand Generation and Integrated Marketing to support campaign goals and buyer engagement strategies.
• Work with Digital Marketing to optimize content for discoverability, search, and user experience.
• Partner with Sales Enablement to support customer conversations with relevant content assets.
• Build relationships with subject matter experts and business leaders across the organization.

Benefits

• Comprehensive medical insurance
• Dental insurance
• Vision insurance
• Life and disability insurance
• Fertility benefits
• Wellness resources
• Paid sick time
• Paid time off and holidays
• Employee Assistance Program (EAP)
• Complimentary Calm app subscription
• 401(k) plan with immediate vesting
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Commuter benefits
• Employee discount programs
• Paid maternity leave
• Paid paternity leave, including for adoptive parents
• Legal plan options
• Pet insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior