Director, Content Marketing
About The Position
The Director of Content Marketing will lead Fivetran’s content team and determine how the company communicates its AI and data story to executives, data engineers, analytics engineers, and other audiences. This hands-on leadership role owns content strategy across blogs, customer case studies, video, thought leadership, and social, while setting editorial standards and personally editing or writing when needed. The director will work with founders, senior leaders, customers, and cross-functional partners to produce credible, useful content and maintain a consistent voice across Fivetran and dbt communities, including open source communities. The role includes hiring, leading, and coaching writers, editors, video producers, and social specialists; managing content operations, agencies, freelancers, workflows, and budget; and measuring content performance through pipeline influence, engagement, search and AI answer visibility, and share of voice. The director will establish standards for effective, human-owned use of AI tools in content production. This is a hybrid, full-time position based in the Oakland, Denver, New York, Austin, or Philadelphia office, with two days per week in the office. The position reports to the VP of Corporate Marketing.
Requirements
- 10 or more years of B2B content marketing experience, including 5 or more years leading teams.
- A track record of building and running a content program at a scaled B2B software company; experience in data, infrastructure, or developer tools is ideal.
- Strong editorial judgment, excellent writing ability, and a portfolio to present.
- Experience producing content across formats, including long-form editorial, customer stories, video, and social.
- Comfort with technical subject matter and the ability to earn trust from both practitioners and executives.
- A data-driven approach and experience connecting content to pipeline and business outcomes.
- Experience working with executives and founders and influencing partners across product marketing, PR, sales, and demand generation.
- Hands-on fluency with AI tools for content work and clear judgment about where people must remain in charge.
Nice To Haves
- Experience at a data, AI, or open source company.
- Experience creating content for a technical community or developer audience.
- Experience running executive thought leadership, speaking programs, or analyst-facing content.
- Experience building content operations and AI-assisted workflows.
- Experience producing podcasts, webinars, or event content.
Responsibilities
- Own the content strategy for the company’s AI story across blog, case studies, video, thought leadership, and social, and turn it into a roadmap and calendar.
- Lead, hire, and coach writers, editors, video producers, and social specialists while setting high standards for quality and clear, human writing.
- Work with customer advocacy to turn customer results into credible case studies, videos, and quotes.
- Help founders and executives communicate in their own voices through long-form pieces, bylines, talks, and posts.
- Create content for both executives and technical practitioners, including data engineers and analytics engineers.
- Maintain a consistent voice across Fivetran and dbt communities, including the open source community.
- Collaborate with product marketing, PR, demand generation, brand, community, and sales enablement to align content with messaging and support the field.
- Manage content operations, including briefs, workflows, deadlines, agencies, freelancers, and an annual budget.
- Measure content performance, including pipeline influence, engagement, search and AI answer visibility, and share of voice, and discontinue ineffective work.
- Set standards for team use of AI so that content work is faster without becoming generic.
Benefits
- 100% employer-paid medical insurance.
- Generous paid time away, including paid vacation or flexible/unlimited vacation depending on role and country, paid sick time, inclusive parental leave, paid holidays, a year-end Global Week of Rest, and volunteer days off.
- RSU stock grants.
- Professional development and training opportunities.
- Company virtual happy hours, free food, and team-building activities.
- Monthly cell phone stipend.
- Access to a mental health support platform offering therapy, coaching, and self-guided mindfulness resources for covered employees and dependents.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
