Director, Content Marketing
About The Position
As Director of Content Marketing, you will lead the team responsible for telling the company’s story through blogs, case studies, video, thought leadership, and social. You will set the content strategy and quality standards, work directly with founders and senior leaders, and partner with customers to communicate their results. This is a hands-on leadership role that includes editing and writing when needed, as well as building and coaching a team whose work resonates with audiences inside and outside the company. You will develop content for executives and practitioners, including data engineers and analytics engineers, and maintain a consistent voice across Fivetran and dbt communities. You will coordinate with teams across marketing and sales, run content operations and budgets, and measure content’s contribution to business outcomes. You will use AI tools such as Claude and establish standards for team use while ensuring people retain responsibility for the final work. This is a hybrid, full-time position based in the Oakland, Denver, New York, Austin, or Philadelphia office, with two days per week in the office. The role reports to the VP of Corporate Marketing.
Requirements
- 10+ years of B2B content marketing experience, including 5+ years leading teams.
- A track record of building and running a content program at a scaled B2B software company.
- Strong editorial judgment, excellent writing skills, and a portfolio to discuss.
- Experience with long-form editorial, customer stories, video, and social.
- Comfort with technical subject matter and the ability to earn credibility with both practitioners and executives.
- A data-driven approach and experience connecting content to pipeline and business outcomes.
- Experience working with executives and founders and influencing partners across product marketing, PR, sales, and demand generation.
- Hands-on fluency with AI tools in content work and clear views on where people must remain in charge.
Nice To Haves
- Experience at a data, AI, or open source company.
- Experience building content for a technical community or developer audience.
- Experience running executive thought leadership, speaking programs, or analyst-facing content.
- Experience building content operations and AI-assisted workflows.
- Experience producing podcasts, webinars, or event content.
- Experience at a company focused on data, infrastructure, or developer tools.
Responsibilities
- Own the content strategy for the company’s AI story across blog, case studies, video, thought leadership, and social, and translate it into a roadmap and calendar.
- Lead, hire, and coach writers, editors, video producers, and social specialists; set high standards for quality and clear, human writing.
- Work with customer advocacy to turn customer results into credible case studies, videos, and quotes.
- Help founders and executives communicate in their own voices through long-form pieces, bylines, talks, and posts.
- Create content for both executive audiences and technical practitioners, including data engineers and analytics engineers.
- Maintain a consistent voice across Fivetran and dbt communities, including the open source community.
- Coordinate with product marketing, PR, demand generation, brand, community, and sales enablement to align content with messaging and support the field.
- Manage content operations, including briefs, workflows, deadlines, agencies, freelancers, and an annual budget.
- Measure content performance, including pipeline influence, engagement, search and AI answer visibility, and share of voice, and discontinue ineffective work.
- Set clear standards for team use of AI tools to improve efficiency without making work generic.
Benefits
- 100% employer-paid medical insurance.
- Generous paid time away, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time.
- Inclusive parental leave.
- Paid holidays, including a year-end Global Week of Rest.
- Volunteer days off.
- RSU stock grants.
- Professional development and training opportunities.
- Company virtual happy hours, free food, and team-building activities.
- Monthly cell phone stipend.
- Access to a mental health support platform offering therapy, coaching, and self-guided mindfulness resources for covered employees and dependents.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
