Director, Content Marketing
About The Position
Fivetran is seeking a Director of Content Marketing to lead the team responsible for telling the company’s story across blogs, case studies, video, thought leadership, and social. The role will shape the company’s AI story for both technical practitioners and executives, setting the editorial standard, personally editing important work, and building a content team whose work earns an audience’s trust. The Director will work directly with founders and senior leaders, collaborate with customers to develop credible stories, and coordinate with product marketing, PR, demand generation, brand, community, and sales enablement. The role includes managing content strategy and operations, team hiring and development, external agencies and freelancers, budgets, measurement, and standards for AI-assisted content production. The position reports to the VP of Corporate Marketing and is hybrid, based in the Oakland, Denver, New York, Austin, or Philadelphia office, with two days per week in the office. The role uses AI tools, including Claude, while ensuring people retain ownership of the final work.
Requirements
- 10+ years of B2B content marketing experience, including 5+ years leading teams.
- Track record of building and running a content program at a scaled B2B software company; data, infrastructure, or developer tools experience is preferred.
- Strong editorial judgment, excellent writing skills, and a portfolio to present.
- Experience with long-form editorial, customer stories, video, and social.
- Comfort with technical subject matter and ability to earn credibility with both practitioners and executives.
- Data-driven approach and experience connecting content to pipeline and business outcomes.
- Experience working with executives and founders and influencing partners across product marketing, PR, sales, and demand generation.
- Hands-on fluency with AI tools in content work and clear judgment about where people must remain in charge.
Nice To Haves
- Experience at a data, AI, or open source company.
- Experience building content for a technical community or developer audience.
- Experience running executive thought leadership, speaking programs, or analyst-facing content.
- Experience building content operations and AI-assisted workflows.
- Experience producing podcasts, webinars, or event content.
Responsibilities
- Own the content strategy for the company’s AI story across blogs, case studies, video, thought leadership, and social, and turn it into a roadmap and calendar.
- Lead, hire, and coach writers, editors, video producers, and social specialists; establish high standards for quality and clear, human writing.
- Work with customer advocacy to turn customer results into credible case studies, videos, and quotes.
- Help founders and executives express their views in their own voices through long-form pieces, bylines, talks, and posts.
- Create content for both executives and technical practitioners, including data engineers and analytics engineers.
- Maintain a consistent voice across Fivetran and dbt communities, including the open source community.
- Work with product marketing, PR, demand generation, brand, community, and sales enablement to align content with messaging and field needs.
- Manage content operations, including briefs, workflows, deadlines, agencies, freelancers, and an annual budget.
- Measure content performance, including pipeline influence, engagement, search and AI answer visibility, and share of voice; discontinue ineffective activities.
- Set standards for team use of AI tools to improve efficiency while avoiding generic content.
Benefits
- 100% employer-paid medical insurance.
- Paid time away, including paid vacation or flexible/unlimited vacation depending on role and country, paid sick time, inclusive parental leave, paid holidays, a year-end Global Week of Rest, and volunteer days off.
- RSU stock grants.
- Professional development and training opportunities.
- Company virtual happy hours, free food, and team-building activities.
- Monthly cell phone stipend.
- Access to a mental health support platform offering therapy, coaching, and self-guided mindfulness resources for covered employees and dependents.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
