Director, Content Marketing
About The Position
The Director of Content Marketing leads the team responsible for shaping the company’s story about AI and data across blogs, case studies, video, thought leadership, and social media. This hands-on leadership role sets content strategy and editorial standards, develops a roadmap and calendar, and personally writes or edits work when needed. The director builds and coaches a team of writers, editors, video producers, and social specialists, and turns customer outcomes into credible stories while helping founders and executives communicate in their own voices. The role serves both executive decision-makers and technical practitioners, maintains a consistent voice across Fivetran and dbt communities, and collaborates with product marketing, PR, demand generation, brand, community, and sales enablement. It runs content operations, including briefs, workflows, deadlines, agencies, freelancers, and an annual budget, and measures performance through pipeline influence, engagement, search and AI answer visibility, and share of voice. The director establishes standards for effective, human-led use of AI tools in content work. This is a hybrid, full-time position based in the Oakland, Denver, New York, Austin, or Philadelphia office, with two days per week in the office. The position reports to the VP of Corporate Marketing.
Requirements
- 10 or more years of B2B content marketing experience, including 5 or more years leading teams.
- Track record of building and running a content program at a scaled B2B software company.
- Strong editorial judgment, excellent writing ability, and a portfolio to discuss.
- Experience across formats, including long-form editorial, customer stories, video, and social.
- Comfort with technical subject matter and ability to earn the trust of practitioners and executives.
- Data-driven approach and experience connecting content to pipeline and business outcomes.
- Experience working with executives and founders and influencing partners across product marketing, PR, sales, and demand generation.
- Hands-on fluency with AI tools in content work and clear judgment about where people must remain in charge.
Nice To Haves
- Experience in data, infrastructure, or developer tools.
- Experience at a data, AI, or open source company.
- Experience building content for a technical community or developer audience.
- Experience running executive thought leadership, speaking programs, or analyst-facing content.
- Experience building content operations and AI-assisted workflows.
- Experience producing podcasts, webinars, or event content.
Responsibilities
- Own content strategy for the company’s AI story across blog, case studies, video, thought leadership, and social, and turn it into an actionable roadmap and calendar.
- Lead, hire, and coach writers, editors, video producers, and social specialists while setting high standards for quality and plain, human writing.
- Work with customer advocacy to develop trustworthy customer case studies, videos, and quotes.
- Help founders and executives communicate in their own voices through long-form pieces, bylines, talks, and posts.
- Create content for both executives and technical practitioners, including data engineers and analytics engineers.
- Maintain a consistent voice across Fivetran and dbt communities, including the open source community.
- Collaborate with product marketing, PR, demand generation, brand, community, and sales enablement to align content with messaging and support the field.
- Manage content operations, including briefs, workflows, deadlines, agencies, freelancers, and an annual budget.
- Measure content performance, including pipeline influence, engagement, search and AI answer visibility, and share of voice, and discontinue ineffective work.
- Set standards for team use of AI so work becomes faster without becoming generic.
Benefits
- 100% employer-paid medical insurance.
- Generous paid time away, including paid vacation or flexible/unlimited vacation depending on role and country, paid sick time, inclusive parental leave, paid holidays, a year-end Global Week of Rest, and volunteer days off.
- RSU stock grants.
- Professional development and training opportunities.
- Company virtual happy hours, free food, and team-building activities.
- Monthly cell phone stipend.
- Access to a mental health support platform offering therapy, coaching, and self-guided mindfulness resources for covered employees and dependents.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
