Growth Marketing Director

Gogh Solutions

About The Position

Coredrive is seeking a Growth Marketing Director to build and run marketing programs that connect its consulting, technology services, and IFS expertise with organizations that need them. The primary focus is generating qualified leads and sales opportunities, supporting growth in new and existing accounts, and demonstrating how marketing investment contributes to revenue. Reporting to the SVP, Marketing & Alliances, this is a senior individual-contributor role with no direct reports initially. The Director will set priorities and personally deliver campaigns, content, events, and reporting in partnership with sales, leadership, subject matter experts, technical operations, and IFS. The role will establish needed processes and help shape the marketing function as the business expands. The position owns demand generation and pipeline growth, hands-on campaign delivery, sales partnership and enablement, IFS partner marketing and market development funds, event strategy and execution, content and digital conversion, and marketing operations and performance. Success includes establishing a consistent campaign rhythm, reliable attribution and reporting, qualified-lead and pipeline growth, and evidence of marketing’s contribution to closed-won revenue.

Requirements

At least 8 years of progressive B2B marketing experience, including ownership of a marketing or demand generation function.
Experience in professional services, consulting, or technology services, with an understanding of marketing expertise and solutions through consultative sales cycles.
Demonstrated campaigns personally built and run, with measurable results in lead quality, conversion, pipeline, and revenue contribution.
Experience setting marketing priorities while remaining directly involved in day-to-day execution.
Strong sales partnership skills, including the ability to anticipate needs, constructively challenge assumptions, and turn commercial priorities into action.
Hands-on proficiency with marketing automation and CRM platforms such as HubSpot, Zoho Marketing, Pardot, or Marketo.
Strong writing skills and ability to translate complex technical concepts into clear, buyer-focused messaging.
Experience planning and delivering events, webinars, or partner marketing programs.
Experience building reporting and attribution processes, managing budgets, and using campaign and funnel data to recommend investment decisions.
Initiative and judgment to set priorities, bring ideas forward, and deliver in a growing business where processes are still taking shape.

Nice To Haves

Knowledge of enterprise applications, particularly ERP, EAM, or FSM.
Familiarity with IFS Cloud or an enterprise software partner ecosystem; prior IFS experience is an asset.
Experience developing and executing MDF-funded campaigns.
Experience with account-based marketing and targeting enterprise buying groups.
Practical skills in WordPress, landing page development, SEO, conversion optimization, and LinkedIn campaign tools.
Practical use of AI and automation to improve research, content production, and campaign operations, supported by sound editorial judgment.

Responsibilities

Own and execute a demand generation plan aligned with sales priorities, target industries and accounts, revenue objectives, and the agreed marketing budget.
Develop and optimize campaigns across email, LinkedIn, digital channels, webinars, and events to attract prospects, nurture interest, and create qualified opportunities.
Identify opportunities to reach new buyers and expand existing accounts by translating market insights and client needs into targeted campaigns.
Test and refine messaging, audiences, offers, and channels based on lead quality, conversion, cost, and pipeline contribution.
Personally build and launch campaigns, including messaging, copy, audience selection, landing pages, forms, assets, and nurture workflows.
Maintain a focused campaign calendar and prioritize programs most likely to create qualified opportunities within available resources.
Partner with sales to define ideal customer profiles, priority industries, target accounts, buying groups, and pipeline gaps.
Translate sales needs into targeted campaigns, relevant content, and practical tools that help open doors and advance opportunities.
Agree with sales on MQL and SQL definitions, handoff ownership, follow-up expectations, and lead-quality feedback; review conversion and opportunity progression and improve targeting and nurture.
Partner with the SVP, Marketing & Alliances on IFS co-marketing and MDF strategy; identify uses for MDF, coordinate funding requests and campaign execution, track budgets, and provide required evidence and reporting.
Build relationships and a regular working cadence with IFS marketing stakeholders to develop joint campaigns and generate opportunities.
Recommend and execute an appropriate mix of industry events, partner events, webinars, and targeted client experiences, including logistics, promotion, target-account meetings, sales coordination, and pre- and post-event campaigns.
Develop event engagement and follow-up plans that convert participation into qualified sales conversations and opportunities.
Interview subject matter experts and turn their input into clear content about Coredrive’s expertise, services, and client business outcomes.
Create and coordinate case studies, emails, social posts, service content, and sales materials; keep website and LinkedIn content current, credible, and conversion-focused.
Improve digital visibility through SEO, relevant content, and evolving search practices.
Own marketing measurement and work with technical operations to define and implement CRM fields, data flows, attribution rules, and dashboards.
Use Zoho Marketing and HubSpot CRM for segmentation, lead capture, nurture, and campaign tracking, with clear data-quality responsibilities.
Deliver monthly reporting linking campaigns, target audiences, and investment to MQLs, SQLs, opportunities, active pipeline, and closed-won revenue.
Distinguish marketing-sourced from marketing-influenced opportunities, avoid double counting, and track campaign results through the sales cycle.
Manage campaign spend and recommend where to continue, change, or stop investment based on cost, conversion, pipeline, and revenue contribution.