Director, Growth Marketing

Nova Credit•New York, NY

3d•$195,000 - $222,300•Hybrid

About The Position

Nova Credit is hiring a Director, Growth Marketing to own brand and demand for its Rental Housing platform. The role’s central challenge is to create a market for cash flow underwriting and build awareness among property management decision-makers, prompting operators who already have access through their software to use Nova’s products and encouraging others to request them. The role’s focus is expected to be approximately three-quarters Nova-owned programs and one-quarter co-marketing with platform partners. It reports to the Head of Rental Housing and works with a growth team spanning partner enablement, events, and product marketing, as well as account management and new business teams. It is a hands-on individual-contributor position initially, with the opportunity to build a team as the program proves itself. The position is hybrid and full-time, based in the New York Metropolitan area, with three days per week in the office on Mondays, Tuesdays, and Thursdays. The listed U.S.-based annual compensation range is $195,000–$222,300, dependent on experience, skills, education, location, and qualifications. Compensation may also include equity grants, incentive compensation for eligible roles, professional development, flexible PTO, and tenure rewards. U.S.-based employees are offered employer-subsidized medical, dental, and vision plans, mental health and wellness benefits, and other benefits and perks.

Requirements

At least 8 years of B2B marketing experience.
Significant experience in property management, proptech, multifamily, or rental housing; industry fluency is required.
A proven track record of creating a market for a new product or category and generating demand for something customers did not previously know they needed.
Experience building a marketable database and consistently running owned programs such as email, content, sponsored programs, and events with measurable results.
Strong follow-through, including working leads and reporting program results.
An existing network across operators, software platforms, industry media, and associations.
Strong storytelling and campaign instincts, including the ability to identify attention-getting ideas and turn data-driven content into campaigns people read and share.
Experience co-marketing with partners in markets where customers buy through platforms.
A hands-on, builder-oriented approach and comfort being the first dedicated marketer in a fast-moving business, tying marketing to adoption and revenue.

Responsibilities

Own the strategy for making cash flow underwriting a known and in-demand category, articulating the costs of credit-only screening in terms that resonate with the industry.
Develop ideas for original research and flagship content, often using Nova’s proprietary renter cash flow data; partner with product marketing to produce the content and lead campaigns that establish it as an industry reference.
Work with account management and new business teams to recruit early-adopter operators and turn their results into stories and proof points.
Run campaigns across Nova’s rental housing products, including income verification, eligibility determination, and cash flow underwriting; build Nova’s reputation in industry media and PR as an authority on fair, compliant screening.
Grow a clean, compliant, well-segmented database of property management decision-makers and engage it through email, newsletters, and nurture programs.
Run high-reach programs with industry media and associations and set the rental housing event strategy, including event selection and focus, with an events partner leading execution.
Build account-based programs for high-value operators and institutional portfolios, including REITs and PE-backed owners, showing how screening policy affects NOI, risk, and asset value.
Create demand on platforms where Nova’s products are not yet available.
Co-market with software partners through co-branded research, joint webinars, and campaigns reaching their customers.
Plan follow-up before each program launches, personally follow up with interested decision-makers alongside the Head of Rental Housing, report outcomes from awareness through adoption and revenue, set goals, and manage the budget.
Within the first 90 days, learn the products, partners, customers, and market; audit existing contacts, content, events, and programs; deliver a quick win using existing assets; and present a 12-month plan with an event calendar and goals for awareness, demand, database growth, and adoption.
Within the first year, run Nova-owned channels consistently with regular reporting, grow the database and product demand, help bring early-adopter operators live on cash flow underwriting and publish their results, establish cash flow underwriting as a recognized idea associated with Nova Credit, and generate demand on platforms where products are and are not yet available.