Director, Gemini Growth Marketing

Google•Mountain View, CA

9d•$264,000 - $366,000

About The Position

The Director of Growth Marketing for the Gemini App will define and lead the global growth strategy and organization for Google’s AI assistant across mobile, web, and ecosystem integrations. The role builds and leads a unified growth engine spanning user acquisition, activation, and business generation across outbound channels and in-product experiences. Working at the executive level with Product, Engineering, Design, Data Science, and Regional Marketing, the director connects full-funnel marketing with product-led growth to turn first-time users into habitual daily users and subscribers. The position leads and scales a multidisciplinary organization of growth leaders, product growth marketers, performance specialists, and marketing technologists. The role also establishes rigorous measurement and investment practices, including causal incrementality frameworks, while upholding user trust and Responsible AI standards.

Requirements

15 years of experience in growth marketing, performance marketing, Product-Led Growth (PLG), or consumer technology marketing, driving measurable acquisition, engagement, and revenue outcomes.
10 years of experience in senior leadership roles building and managing multilayered growth, performance, and lifecycle marketing organizations globally.
Experience partnering with VP- and C-level leadership across Product, Engineering, Design, Data Science, Analytics, and regional marketing.
Experience leading multidisciplinary teams through growth and organizational change, including managing managers and senior individual contributors.

Nice To Haves

Experience with the evolving generative AI landscape, including guiding product innovation, anticipating market shifts, and fostering continuous AI experimentation and adoption.
Track record of scaling flagship consumer technology or AI products to hundreds of millions or billions of active users through full-funnel acquisition, product-led growth, and lifecycle marketing.
Strong analytical accuracy in cohort retention, funnel diagnostics, A/B experimentation, and causal incrementality measurement across global markets.
Deep expertise across paid and organic acquisition, CRM and in-product lifecycle mechanics, marketing technology platforms, and consumer subscription or freemium monetization.

Responsibilities

Define and lead the multi-year global growth marketing vision and strategy for the Gemini App across user acquisition, activation, engagement, and business generation.
Own end-to-end growth accounting and funnel performance, diagnosing cohort retention, activation bottlenecks, habit formation, and user resurrection to prioritize high-leverage growth investments.
Lead global performance and lifecycle marketing across channels, building shared growth platforms and tooling for global and regional teams.
Partner with Product Management, Engineering, Design, and Product Marketing to ideate, test, and ship in-product growth experiences, including onboarding, zero-state discovery, personalization, and recurring workflows, and scale proven optimizations across surfaces and markets.
Establish causal incrementality frameworks with Analytics and Data Science to measure business lift, allocate resources efficiently, and make decisions about scaling or ending programs while upholding user trust and Responsible AI standards.
Build and lead a multidisciplinary growth organization, including growth leaders, product growth marketers, performance specialists, and marketing technologists.