Director, Marketing & Audience Growth

United Way of Greater Los Angeles•Los Angeles, CA

3d•$120,000 - $135,000•Hybrid

About The Position

United Way of Greater Los Angeles is hiring a Director of Marketing & Audience Growth to build a modern, integrated marketing function that combines creative work, digital strategy, and measurable audience and donor growth. The role will shape how the organization reaches new supporters, deepens donor relationships, and connects people across Los Angeles to its mission and community impact. The Director develops and executes integrated marketing, audience-growth, digital, brand, and campaign strategies. The position works closely with Development, Corporate and Employee Giving, Communications, and Technology to grow and engage donor, volunteer, corporate, and advocacy audiences; support fundraising and signature events; improve online giving; and strengthen brand relevance. It also oversees marketing technology and performance reporting, manages budgets and external creative partners, and mentors staff. The position is based in a hybrid work environment, with in-person work at the DTLA office on Tuesdays, Wednesdays, Thursdays, and additional days as needed. The hiring salary range is $120,000–$135,000 per year, dependent on internal equity and job-related factors. Benefits include medical, dental, and vision coverage, a 403(b) plan, pension, life insurance, disability benefits, paid holidays, and paid time off.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
At least 7 years of progressively responsible experience in marketing, digital strategy, brand management, or audience development.
At least 3 years of experience supervising and developing direct reports.
Able to work in a hybrid environment, including at the DTLA office Tuesdays, Wednesdays, Thursdays, and additional days as needed.
Commitment to racial equity as an organizational operating principle and to continued learning on race, equity, diversity, and inclusion.
Experience developing and executing integrated, multichannel campaigns with measurable results.
Strong command of digital marketing channels, including email, paid media, social platforms, search, and website optimization.
Ability to use audience segmentation and digital analytics to measure performance and optimize campaigns.
Strong creative judgment and experience directing brand development, visual design, and marketing production.
Ability to turn strategic objectives into actionable marketing plans with measurable outcomes.
Ability to balance strategic leadership with hands-on execution.
Experience managing multiple complex projects, budgets, and agencies while keeping competing priorities on track.
Organized, collaborative communication and ability to build strong partnerships across teams.
Curiosity about emerging technology and artificial intelligence and interest in practical applications that improve work and impact.

Nice To Haves

Experience in nonprofit marketing, fundraising, donor engagement, or another mission-driven environment.
Experience building campaigns focused on supporter acquisition, donor conversion, or membership growth.
Familiarity with CRM platforms, marketing automation, and digital fundraising technology.
Hands-on experience with Google Analytics 4, email marketing platforms, digital advertising platforms, and content management systems.
Knowledge of Greater Los Angeles communities, philanthropic networks, and nonprofit organizations.
Familiarity with Microsoft Windows and programs including Outlook, Word, PowerPoint, and Teams.

Responsibilities

Develop and execute an integrated marketing and audience-growth strategy to expand reach, attract supporters, deepen engagement, and convert awareness into participation, advocacy, and giving.
Translate organizational strategic and implementation priorities into annual channel and campaign plans with measurable goals.
Partner with Development to create segmented donor journeys for Tocqueville Society, Leadership Giving, and lapsed donors, supporting acquisition, retention, upgrades, and reengagement.
Lead marketing strategy for donors giving under $1,000, including stewardship, reactivation, upgrades, and recurring-giving opportunities.
Develop acquisition strategies for first-time and next-generation donors and identify audience segments, motivations, behaviors, and growth opportunities for donors, volunteers, and advocates.
Use market research, audience insights, and sector trends to inform brand positioning, campaigns, relevance, and revenue diversification.
Lead digital marketing across email, organic and paid social, search, display, and other channels, with channel-specific goals.
Create and optimize digital donor journeys and conversion paths, including visitor-to-donor, email-to-donation, recurring giving, and post-event engagement.
Plan integrated campaigns for Community College Success, fundraising priorities, and signature events such as WalkUnitedLA, including recruitment and stewardship.
Develop cause-marketing strategies and creative corporate partnerships that expand reach, elevate the brand, and create engagement and revenue opportunities.
Partner with Corporate and Employee Giving on workplace campaign and partner toolkits to strengthen employee participation, corporate relationships, and event promotion.
Own paid-media strategy, budget allocation, targeting, testing, and optimization; evaluate acquisition and recruitment costs, conversions, and return.
Strengthen UWGLA’s brand relevance, visibility, and differentiation in Los Angeles.
Set and evolve visual brand guidelines and shared creative templates for consistent, audience-centered experiences.
Translate core messaging and impact storytelling developed with Communications into campaigns, digital experiences, sponsorship materials, and event marketing.
Direct external agencies, designers, and creative vendors, managing scopes, budgets, timelines, and deliverable quality.
Lead marketing strategy for the website refresh, user experience, search visibility, landing pages, and online-giving conversion in partnership with Development and Technology.
Define marketing-technology and integration requirements with Development and IT, connecting donor records, giving, email, events, and campaign data for segmented outreach.
Evaluate and responsibly deploy emerging technologies, including AI-enabled tools, to improve personalization, segmentation, campaign effectiveness, and efficiency, with attention to data quality and privacy.
Establish dashboards and reporting for audience growth, donor acquisition and retention, recurring giving, conversion, campaign-attributed leads, and marketing-influenced revenue.
Track and improve marketing efficiency measures, including cost per new donor, cost per event participant, paid-media return, and conversion by audience segment; report results to leadership.
Mentor and coach staff, set measurable expectations, provide feedback, and support professional development.
Establish campaign planning, intake, production, and prioritization processes for cross-functional collaboration and timely delivery.
Manage the marketing budget and hold agencies, vendors, and contractors accountable for outcomes and effective use of resources.
Carry out other responsibilities as assigned.