Sr. Manager, Audience Growth

SXSW•Austin, TX

1d•Onsite

About The Position

SXSW is seeking a Senior Manager, Audience Growth to lead social strategy across its platforms, including Facebook, Instagram, TikTok, YouTube, Bluesky, LinkedIn, and Threads. The role brings SXSW’s experiential curation to life on social by translating the brand voice into content that drives innovation, engagement, and audience growth. The successful candidate will have strong writing and editing skills, visual judgment, a record of growing YouTube audiences, and the ability to turn data into strategy. This full-time seasonal position is based in Austin, Texas. Additional hours are required from January through March, including evenings and weekends, as well as extended on-site hours during the March event.

Requirements

Must be based in Austin, Texas.
At least 8 years of professional social media experience, with strong editorial judgment, clean writing skills, and management experience.
Demonstrated experience growing a YouTube audience, including subscriber growth, watch time, and view performance, with metrics the candidate can discuss.
Experience managing social media for a magazine, creative agency, website, or brand, with an understanding of brand voice.
Strategic ability to use social platforms and tools.
Proficiency with social platforms, including TikTok, YouTube, and emerging platforms, and tools including SocialFlow, Google Analytics, YouTube Studio, and Hootsuite.
Video editing proficiency in Adobe Premiere, TikTok Editor, and CapCut.
Ability to thrive in a fast-paced, collaborative environment.
Excellent communication and organization skills.

Nice To Haves

Innovative thinking, big ideas, and creative energy.

Responsibilities

Devise and oversee a social and social video strategy that drives growth and engagement across SXSW digital platforms, including YouTube.
Grow and manage SXSW’s YouTube channel, including audience development, channel strategy, optimization, and performance analysis.
Manage, develop, and grow social team talent, including staffers and freelance contributors.
Drive a consistent strategy for high-performing, growth-driving daily content.
Create and post content to SXSW’s Facebook, Instagram, TikTok, YouTube, Bluesky, and LinkedIn accounts.
Work with the Executive Editor and Content team to create and execute social-first initiatives.
Ensure the team meets weekly TikTok Publisher program quotas with original content.
Manage content rollouts for major franchises, tentpole events, and timely announcements.
Increase engagement and follower growth on key platforms.
Deliver informative reporting on tentpole events to key stakeholders.
Extend the lifecycle of content across platforms through creative storytelling.
Partner with the Executive Editor to plan and execute original programming that succeeds on social platforms and YouTube.
Deliver robust rollout plans for video launches.
Liaise with Video Editors on long-form video and cut-down strategy.