Audience Experience Manager

ASCB•Rockville, MD

About The Position

The American Society for Cell Biology (ASCB) is seeking an Audience Experience Manager to build meaningful relationships that advance the organization’s mission through a creative, data-informed, and audience-centric approach. The role leads efforts to identify, understand, and engage ASCB’s diverse scientific and professional audiences, including researchers, educators, students, and partners across career stages and disciplines. It works at the intersection of audience development, communications, and user experience to ensure ASCB’s programs, content, and messaging resonate with current and prospective members and other stakeholders. Candidates must be located in DC, MD, or VA.

Requirements

Bachelor’s degree in basic science, communications, nonprofit management, or a related field.
At least 5 years of experience in audience development and/or engagement strategy and execution, ideally within an organization with scientific audiences.
Experience using data and analytics to inform strategy development and decision-making.
Clear understanding of segmentation, journey mapping, persona development, and user-centered design principles.
Excellent communication and collaboration skills.
Familiarity with digital communications tools, CRM systems, and content platforms.

Nice To Haves

A relevant advanced degree.
Knowledge of trends in scholarly communication, professional nonprofit organizations, or STEM engagement.

Responsibilities

Identify and define ASCB’s core and emerging audience segments, including researchers, educators, trainees, and interdisciplinary professionals.
Develop and maintain audience journey maps and personas based on data, research, and stakeholder input.
Analyze audience behaviors, needs, and trends to inform programming, communications, and engagement strategies.
Translate audience insights into actionable tactics that improve audience relevance and value.
Design and implement strategies to grow, diversify, and retain ASCB’s audiences across membership, events, policy programs, and digital experience platforms.
Identify opportunities to expand audience reach and engagement into emerging and underrepresented scientific communities.
Collaborate with internal staff and volunteer stakeholders to align audience development goals with organizational priorities.
Monitor and evaluate audience growth and engagement metrics, adjusting strategies and tactics as needed.
Lead audience-focused communication campaigns and initiatives to drive awareness, participation, and loyalty.
Partner with communications and program teams to develop targeted messaging and campaigns for specific audience segments.
Oversee multichannel engagement through email, web, social media, and events.
Ensure a consistent, compelling audience experience across touchpoints.
Work with the Chief Operating Officer, Chief Science Program Officer, Chief Policy Officer, and other staff to integrate audience insights into program and service design and delivery.
Advocate internally for audience-centered thinking and decision-making.
Represent audience perspectives in organizational planning processes.
Establish and track KPIs related to audience growth, engagement, and satisfaction.
Use analytics tools and CRM systems to monitor audience behavior and campaign effectiveness.
Prepare reports and share and present insights to leadership and staff.