Sr. Growth Marketing Manager

FourKites • Chicago, IL

3d

About The Position

The Sr. Growth Marketing Manager owns and scales programs that turn target accounts into qualified pipeline. The role leads end-to-end demand generation across email nurtures, paid media, content syndication, webinars, and organic social, while contributing to messaging strategy and brand direction. It combines hands-on campaign execution and optimization with cross-functional planning across Marketing, Product, and Sales.

The manager develops integrated growth and pipeline plans, runs campaign and always-on programs, manages paid search and social advertising, oversees third-party promotions, and maintains campaign processes and calendars. The role also supports day-to-day social publishing and works with marketing operations to improve reporting on pipeline, cost per opportunity, and channel ROI.

In the first 90 days, the role is expected to take ownership of paid media, social media, and webinar programs; understand current campaign performance and ICP targeting; and establish a working rhythm with the Director, Corporate Marketing. By month six, the manager is expected to run demand generation campaigns independently, launch a content syndication program that generates qualified leads, improve channel-level pipeline reporting, and strengthen campaign planning processes.

Requirements

• At least 6 years of B2B demand generation or growth marketing experience in enterprise SaaS.
• Hands-on email marketing experience, including building nurture sequences, managing segmentation, and reporting on engagement and conversion.
• Comfort managing organic social channels day to day, including community moderation and content QA.
• Strong project management skills, including building and maintaining templates, processes, and calendars that organize a marketing team.
• Collaborative working style and ability to work across Sales, Marketing, and Product.
• Comfort using data to track performance and identify what to test next; dashboard building is not required.
• Strong writing skills and ability to write clear, human campaign and social copy.

Nice To Haves

• Experience in supply chain, logistics, or transportation technology and AI agents.
• Direct, hands-on experience managing Google Ads and LinkedIn Ads campaigns from strategy through execution and optimization.
• Experience owning a webinar program, including platform administration, promotion, and reporting.

Responsibilities

• Lead growth and pipeline strategy through an integrated plan across paid, content, social, and lifecycle programs, including roadmaps and budgets for awareness, conversion, and pipeline targets.
• Build and manage always-on and campaign-specific nurture programs, including drip sequences, segmentation, and A/B testing, in coordination with sales development.
• Own end-to-end execution of webinars for active demand generation campaigns, including platform administration, promotion, registration, and follow-up.
• Draft first-pass demand generation content, including landing pages, campaign emails, ad copy, and gated assets, for review and refinement.
• Manage content syndication, third-party promotions, and paid placements from vendor selection and contracting through asset delivery, lead handoff, and performance tracking.
• Build and maintain campaign planning templates and calendars to align stakeholders on timing, assets, and channels.
• Own the strategy, execution, and ongoing optimization of Google Ads and LinkedIn Ads, including keyword strategy, bid management, audience targeting, and budget allocation.
• Own quarterly keyword planning, including competitive gap analysis, tiered keyword strategy, and forecasting for budget conversations.
• Refresh ICP and target persona/title lists each half or after major launches for paid and account-based targeting.
• Manage FourKites' social channels day to day with agency support, including writing 2–3 posts weekly, QA of posts and graphics, community moderation, and photo and asset sourcing.
• Help internal teams publish social content that meets brand and voice standards.
• Partner with the Director, Corporate Marketing on campaign strategy for nurture and webinar programs.
• Coordinate with content, PR, and product marketing to align demand generation campaigns with product launches, positioning shifts, analyst events, and other company moments.
• Partner with marketing operations on analytics and reporting infrastructure for pipeline sourced and influenced, cost per opportunity, and channel-level ROI.
• Continuously test, measure, and iterate on campaign targeting, messaging, and spend allocation based on performance data.

Benefits

• Medical, dental, and vision benefits starting on the first day of employment.
• 401(k) retirement savings with employer match.
• Bonus and incentive compensation.
• Employee stock option program.
• Employer-paid life insurance and short-term disability insurance.
• Generous paid time off, global recharge days, and standard holidays.
• Paid parental leave for all parents.
• Family planning and inclusive wellbeing resources.
• Technology reimbursement.
• Commuter benefits for in-office employees in Chicago.
• Annual wellness stipend.
• Ongoing learning and development opportunities.
• Volunteer days.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed