Sr. Growth Marketing Specialist

OpenGov•Chicago, IL

1d•$80,000 - $110,000

About The Position

OpenGov is hiring a Senior Growth Marketing Specialist to own the go-to-market lifecycle for products, features, and campaigns. The role combines strategy and hands-on execution: developing positioning and messaging, creating integrated demand-generation programs and enablement materials, executing launches, and measuring results. The specialist will work across marketing with design, brand, and operations colleagues, using storytelling and data to drive pipeline and establish OpenGov as a leader in AI and ERP solutions for state and local governments. The position leads campaign strategy and execution, product launches and enablement, and performance measurement and optimization. It requires developing multi-channel campaigns and marketing content, shaping segmentation and messaging from customer and competitive insights, supporting ABM and nurture programs, equipping internal teams for launches, and using performance data to refine marketing activity.

Requirements

At least 5 years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments.
Proven track record developing and executing multi-channel campaigns that produced measurable pipeline results.
Strong writing and editing skills, with examples of campaign copy, content, or messaging that achieved results.
Experience or demonstrated ability in product positioning, go-to-market strategy, launches, or messaging development.
Hands-on proficiency with Marketo, Salesforce, and marketing automation.
Comfort with analytics and translating data into insights.
Ability to synthesize customer insights, competitive intelligence, and market trends into clear, compelling narratives.
Ability to own work from strategy through execution across campaigns, content, and launches.
Collaborative and adaptable approach to cross-functional work, fast iteration, and ambiguity.
Ability to measure results, learn, and optimize.

Nice To Haves

Experience in or passion for public sector, government, or B2G marketing.
Hands-on experience with ABM tools, Guru, Aha, or Pendo.
Background with win/loss analysis, competitive intelligence, or voice-of-customer research.
Experience launching products or features end-to-end.

Responsibilities

Build and launch integrated, multi-channel campaigns across email, paid media, webinars, social, events, content syndication, and other channels to drive qualified pipeline.
Track, report on, and optimize campaign performance.
Create marketing content such as emails, landing pages, ads, ebooks, customer stories, and blogs, using AI tools to scale production and test variations.
Develop go-to-market messaging and positioning using customer insights, Gong calls, sales feedback, and competitive intelligence.
Create talk tracks, enablement decks, and messaging guides that explain product capabilities as clear value statements.
Define market segmentation, personas, and ideal customer profile insights to inform campaign targeting and messaging.
Support account-based marketing campaigns and nurture strategies using Marketo and Salesforce.
Monitor government, market, competitive, and industry trends to identify campaign opportunities and inform decisions.
Lead end-to-end launch plans for new products and features, including objectives, audience, messaging, tactics, timelines, and success metrics.
Develop enablement materials, including pitch decks, one-pagers, battlecards, and FAQs, for sales, customer success, and support teams.
Coordinate internal communications, customer announcements, and field readiness to drive product adoption.
Measure campaigns, including pipeline contribution, engagement rates, conversion metrics, and ROI.
Analyze campaign performance and translate learnings into optimization recommendations.