Sr. Growth Marketing Manager
About The Position
The Sr. Growth Marketing Manager is a fully qualified marketing professional who independently designs, executes, and optimizes integrated demand-generation programs to drive qualified pipeline and revenue growth. The role applies advanced expertise in digital marketing, account-based marketing, and marketing automation to manage multichannel campaigns throughout the buyer lifecycle. With significant autonomy, the manager evaluates performance data, adapts strategies, and partners with Sales, Product Marketing, and Revenue Operations to align programs with go-to-market objectives. Success is measured by contribution to pipeline, campaign performance, and marketing-sourced revenue. Alkami is a digital sales and service platform provider for U.S. banks and credit unions. The company describes itself as remote-first, and states that most positions can be performed remotely in the U.S., except for key roles identified in the job title.
Requirements
- 3–6 years of experience in demand generation within SaaS, financial technology, or marketing technology, with measurable impact on pipeline and revenue growth.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.
- Proficiency with marketing automation platforms such as Salesforce Pardot or similar tools.
- Experience executing multichannel digital and ABM campaigns.
- Strong analytical skills and ability to interpret campaign performance and ROI metrics.
- Ability to manage cross-functional projects and meet deadlines in a fast-paced environment.
- Understanding of B2B buyer journeys and lead lifecycle management.
- Experience collaborating with Sales and Revenue Operations teams.
- Strong written and verbal communication skills.
Nice To Haves
- Experience in banking technology, FinTech, or regulated industries.
- Experience with ABM platforms such as Terminus, Demandbase, or 6sense.
- Advanced reporting and attribution modeling experience.
- Familiarity with budget forecasting and spend management.
- Experience mentoring junior marketing team members.
Responsibilities
- Design and execute integrated demand-generation campaigns across web, email, paid media, social, programmatic advertising, ABM platforms, and events to generate qualified pipeline.
- Develop account-based marketing strategies for target segments, including personas, messaging, and channel mix.
- Manage campaign timelines, budgets, and deliverables in coordination with cross-functional stakeholders and external vendors.
- Analyze MQLs, SQLs, pipeline contribution, conversion rates, and ROI to optimize program effectiveness.
- Collaborate with Sales and SDR teams on lead qualification criteria, nurture strategies, and campaign follow-up processes.
- Develop audience segments and buyer personas using data insights, market research, and sales feedback.
- Use marketing automation platforms to build, test, and optimize nurture streams and scoring models.
- Partner with Product Marketing to refine value propositions and maintain consistent campaign messaging.
- Prepare and deliver performance reports to marketing and executive leadership, including impact, insights, and recommendations.
- Test and iterate creative elements, offers, and channel strategies using structured experimentation methodologies.
- Maintain accurate campaign tracking and attribution and data integrity in CRM and marketing systems.
- Evaluate emerging digital marketing trends, tools, and practices to improve program performance.
Benefits
- Unlimited paid time off
- 401(k) with employer match
- Remote-first environment
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What This Job Offers
Job Type
Full-time
Career Level
Senior
