Audience Marketing Coordinator

WATT Global Media • Rockford, IL

9d

About The Position

The Audience Marketing Coordinator executes and optimizes audience marketing initiatives across WATT Global Media’s brands, supporting qualified audience growth, engagement, and retention. The role provides campaign analysis to support WATT’s organizational strategy.

The coordinator develops and monitors multichannel audience campaigns and lifecycle marketing programs, analyzes audience and product performance, manages day-to-day social media activities, and uses marketing technology and AI tools to identify opportunities and improve workflows and data quality. The position also maintains audience lists and data integrity, supports compliance with email and privacy regulations, and coordinates with third-party vendors responsible for database, email, and circulation systems.

Requirements

• Bachelor’s degree or equivalent experience.
• At least 2 years of experience.
• Hands-on experience executing digital marketing campaigns, including email and organic social media.
• Experience working with marketing technology and analytics platforms, such as email marketing or marketing automation systems, CRM/CDP platforms, social media management tools, and web analytics.
• Experience using generative AI tools to support marketing activities.
• Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
• Knowledge of digital marketing principles and practices, including audience acquisition, engagement, email marketing, social media, and campaign optimization.
• Ability to execute and evaluate digital marketing campaigns using audience and performance data to identify opportunities and improve results.
• Familiarity with email and marketing automation, CRM/CDP, web analytics, and social media management platforms.
• Foundational understanding of AI applications in marketing, including content generation, data analysis, and campaign optimization.
• Strong written and verbal communication skills, including the ability to develop effective marketing messages for different audiences and channels.
• Strong critical-thinking, organizational, time-management, and collaboration skills, with the ability to manage multiple priorities and work effectively across teams.
• Ability to operate office equipment, machines, and a computer.
• Ability to walk, bend, stoop, and lift and carry up to 15 pounds; may need to stand for up to 8 hours when participating in trade shows.
• Close vision.

Nice To Haves

• B2B marketing experience.
• Media or publishing experience.

Responsibilities

• Implement and execute audience marketing campaigns across multiple platforms to enhance engagement and grow audiences, including welcome, onboarding, re-engagement, retention, and cross-promotion programs.
• Analyze audience behavior data, website metrics, and product engagement to improve audience engagement and align with business goals.
• Monitor campaign and audience performance, review results, identify trends and opportunities, and recommend improvements using testing and audience insights.
• Manage day-to-day social media activities for WATT’s media brands, including posting, audience engagement, and community interaction; monitor performance and recommend tactics to expand reach.
• Use marketing technology and artificial intelligence tools to identify audience growth and engagement opportunities, automate workflows, and enhance data quality.
• Generate and maintain audience lists for newsletters, marketing campaigns, and engagement efforts to support subscriber acquisition and deepen engagement.
• Maintain audience data accuracy, integrity, and regulatory compliance through data quality audits, proper preparation and formatting, and adherence to data governance and privacy best practices.
• Ensure compliance with email send practices and data privacy regulations, including CAN-SPAM, CASL, and GDPR, using compliance monitoring technologies.
• Coordinate with third-party vendors, including database, email system, and circulation system providers, to ensure effective work, efficient systems, and fulfillment of requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level