Senior manager, lifecycle & audience marketing
About The Position
WRITER is seeking a senior lifecycle marketing manager to own how audiences are engaged, nurtured, and grown across the customer journey. The role owns the email and lifecycle marketing program end to end, spanning strategy, audience development, hands-on execution, measurement, and optimization. It combines strategic planning with direct implementation in HubSpot, including email, audience, workflow, nurture, triggered journey, testing, and reporting work. The position uses behavioral, account, intent, and engagement signals to understand where people are in their journey and create increasingly relevant and personalized experiences. It supports complex enterprise buying journeys and account-based go-to-market motions, while partnering with demand generation, ABM, content, product marketing, and sales. The role also explores how AI can change audience building, personalization, and lifecycle communications, and establishes measurement that connects lifecycle activity to engagement, pipeline, and revenue. This is a hybrid role based in WRITER’s San Francisco, Chicago, Austin, New York City, or Seattle hubs. It reports to the Director, Lifecycle Marketing.
Requirements
- At least 6 years of experience in lifecycle, CRM, email, or retention marketing.
- Experience owning an email and lifecycle marketing program end to end, including strategy and hands-on execution.
- Experience building lifecycle programs for complex enterprise buying journeys and understanding how email and nurture support account-based go-to-market motions.
- Deep hands-on experience with HubSpot or a comparable marketing automation platform, including independently building emails, lists, workflows, nurture programs, automation, and reporting.
- Experience using person-level and account-level signals to inform segmentation, nurture, personalization, and lifecycle strategy.
- Strong understanding of segmentation, personalization, behavioral triggers, and audience management.
- Strong understanding of email fundamentals, including deliverability, experimentation, frequency management, quality assurance, and performance measurement.
- Strong analytical instincts and ability to translate performance into decisions and program improvements.
- A builder mentality, with comfort developing strategy and implementing it directly in marketing tools.
- Strong ownership and comfort operating in ambiguity and identifying work without waiting for a fully formed brief.
- A strong point of view on personalization and curiosity about how AI is changing email, audience strategy, and lifecycle marketing.
Nice To Haves
- Experience in B2B SaaS or enterprise technology.
Responsibilities
- Own the email and lifecycle marketing program end to end, from strategy and audience development through execution, measurement, and optimization in HubSpot.
- Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting directly in HubSpot.
- Drive audience segmentation strategy and understand the database structure to deliver relevant messages across a growing contact base.
- Use behavioral, account, intent, and engagement signals to create increasingly relevant and personalized experiences for enterprise buying journeys and account-based go-to-market motions.
- Partner with demand generation, ABM, content, product marketing, and sales to align lifecycle programs with go-to-market priorities and support pipeline from first touch through expansion.
- Explore and experiment with ways AI can transform audience building, personalization, and lifecycle marketing.
- Establish reporting and measurement that connects lifecycle activity to engagement, pipeline, and revenue outcomes.
- Translate performance into clear decisions and program improvements.
Benefits
- Generous paid time off and company holidays.
- Medical, dental, and vision coverage for employees and their families.
- 16 weeks of paid parental leave for all parents.
- Fertility and family planning support.
- Early-detection cancer testing through Galleri.
- Flexible spending account and dependent care FSA options.
- Health savings account for eligible plans, with a company contribution.
- Annual wellness stipend for expenses such as gym, massage or chiropractic care, and personal training.
- Annual learning and development stipend.
- Company-wide and team off-sites.
- Competitive compensation.
- Company stock options.
- 401(k).
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
