Senior Manager, Lifecycle Marketing
About The Position
TTC is seeking a Senior Manager, Lifecycle Marketing to lead and develop its Trade CRM & Email team and shape the strategy, evolution and execution of lifecycle marketing for TTC Tour Brand’s travel advisor partners. The role uses data, automation and personalization to strengthen advisor onboarding, engagement, training, retention and sales performance. This strategic people-leadership role owns the TTC Tour Brands Trade lifecycle roadmap. The Senior Manager translates commercial priorities into meaningful advisor journeys, develops team capabilities and partners across Sales, Marketing, Data & Insights and Technology to deliver measurable business outcomes. The role calls for a trusted leader who can build alignment, influence decisions and turn different perspectives into meaningful outcomes. The position is hybrid in Costa Mesa, California. Applications are accepted through November 6, 2026, though the vacancy may close earlier if application volume is high or suitable candidates are identified.
Requirements
- Significant progressive experience in lifecycle marketing, CRM or marketing automation, ideally in a B2B or B2B2C environment.
- Demonstrated people leadership experience and a commitment to coaching, developing and empowering team members.
- Experience developing lifecycle marketing strategy and translating commercial objectives into customer journeys, automation and measurable programs.
- Strong understanding of segmentation, personalization, behavioral and transactional triggers, testing, optimization and lifecycle performance.
- Cross-functional leadership skills, including relationship-building, influencing without authority and aligning different stakeholder groups.
- Technical credibility across CRM and marketing automation platforms, with hands-on experience sufficient to guide practitioners and challenge solutions.
- Experience using data, customer insights and performance results to shape recommendations and improve engagement, conversion or commercial outcomes.
- Strong communication and project-management skills, including the ability to balance strategic initiatives, day-to-day delivery, competing priorities and team capacity.
- Ability to work hybrid in Costa Mesa, California.
Nice To Haves
- Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, automation workflows, segmentation, personalization and email execution.
- Working knowledge of HTML and email scripting such as AMPscript.
- Experience leading lifecycle transformation, personalization, CRM automation or customer journey redesign.
- Experience in travel, hospitality, retail, e-commerce or another customer- or partner-led environment.
- Experience supporting B2B partner onboarding, education, engagement, retention or sales enablement through lifecycle marketing.
- Experience in a multi-brand or global organization and collaborating across shared CRM, data and technology resources.
Responsibilities
- Lead, coach and develop the CRM and Email team, establishing clear priorities, accountability and opportunities for growth.
- Own and evolve the Trade lifecycle marketing strategy and roadmap across advisor onboarding, activation, engagement, training, conversion, retention and re-engagement.
- Translate commercial goals and customer insights into automated, personalized and measurable lifecycle programs.
- Use segmentation, behavioral data, triggers, personalization and testing to improve advisor experiences and commercial performance.
- Promote a test-and-learn culture, using performance insights and KPIs to identify opportunities and improve lifecycle programs.
- Partner with Sales, Marketing, Partner Marketing, Training, Brand, Product, Data & Insights and Technology to build alignment and influence priorities.
- Advise on lifecycle marketing by listening to different perspectives, constructively challenging assumptions and recommending solutions based on business and customer outcomes.
- Build partnerships with DTC CRM & Retention and Technology teams to share expertise, solve common challenges and use shared capabilities effectively.
- Maintain the technical understanding needed to coach and challenge the team, troubleshoot when needed and provide occasional hands-on support during exceptional business or capacity needs.
- Maintain standards for data quality, consent, privacy, email governance, workflows, quality assurance and performance reporting.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
