Senior Manager, Lifecycle Marketing

Ibotta•Denver, CO

1d•Hybrid

About The Position

Ibotta is seeking a Senior Manager of Lifecycle Marketing to own the strategy for how Ibotta Savers discover, engage with, and return to Ibotta. The position is part of the D2C Marketing team and covers onboarding, engagement, retention, win-back, and bonus and rewards programming. The manager will lead lifecycle marketers in creating personalized, always-on and seasonal Saver journeys across email, push, in-app messaging, and SMS. The role will build a cohesive Saver lifecycle playbook that connects evergreen programs, tentpole campaigns, and product launches to drive activation, redemption, and long-term retention. It will also guide lifecycle measurement and experimentation, coordinate rewards and bonus programs and budgets, partner across functions, and develop the lifecycle marketing team. This is a hybrid position based in Denver, Colorado, requiring three days in the office each week (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. A relocation bonus is available for candidates moving to Denver. Applicants must be authorized to work in the United States on a full-time basis.

Requirements

7–10 years of consumer marketing experience, including at least 4 years focused on lifecycle, CRM, or retention marketing.
At least 2 years of experience managing and developing a team of marketers.
Proven track record building and scaling lifecycle programs that measurably improve activation, engagement, and retention.
Hands-on expertise with Braze or a similar customer engagement platform, such as Iterable or Salesforce Marketing Cloud.
Experience managing incentive, bonus, loyalty, or rewards programs and their associated budgets.
Data-driven approach and ability to define KPIs, design experiments, interpret results, and pivot quickly.
Comfort with Looker or similar business intelligence tools.
Ability to collaborate with Product and Engineering partners using roadmaps, experimentation, and sprint cycles.
Excellent communication skills, including the ability to rally cross-functional teams and present strategy and results to senior leadership.
Background in D2C, consumer apps, marketplaces, or loyalty/rewards products.
Bachelor's degree in Marketing, Business, or a related field.
Must live in the United States and be currently authorized to work in the United States on a full-time basis.

Responsibilities

Own the end-to-end Saver lifecycle strategy, from onboarding and first redemption through habit formation, retention, and win-back.
Design, build, and continuously optimize always-on journeys in Braze across email, push, and in-app messaging.
Develop a segmentation and personalization framework based on Saver behavior, tenure, and value.
Identify drop-off points in the Saver journey and design data-informed interventions to improve activation, engagement, and reactivation.
Lead strategy and execution for bonus and rewards programs, including evergreen bonuses and seasonal tentpole campaigns.
Partner with Finance, Analytics, and Marketing Operations to plan, manage, and optimize lifecycle and bonus budgets.
Own the lifecycle rewards programming calendar, coordinating timing, offer strategy, and messaging across channels and teams.
Collaborate with Sales and Client teams to integrate brand and retailer partnerships, including sponsorships, into Saver-facing lifecycle programs.
Define lifecycle success metrics and build reporting to track and optimize activation, redemption, retention, reactivation, and incrementality.
Champion A/B and holdout testing and turn results into repeatable playbooks.
Partner with Product, Engineering, and Data on lifecycle tooling, triggers, data infrastructure, and lifecycle considerations for new product launches.
Lead, coach, and grow a team of lifecycle marketers, setting priorities and raising standards for strategy, craft, and operational excellence.
Partner with Integrated, Creative, User Acquisition, and Care teams on coordinated multi-channel campaigns.
Uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, and the belief that a good idea can come from anywhere.
Handle data securely in accordance with company security policies, identify and report phishing attempts, and report security incidents through proper channels.