Senior Lifecycle Marketing Manager
About The Position
As the Lifecycle Marketing Manager for Gusto's accountant/indirect channel, you'll own the lifecycle marketing strategy that shapes how Gusto shows up for the accountants and bookkeepers who trust us with their clients' businesses, primarily across email and webinar communications. You'll build and continuously improve the programs that bring that strategy to life, with AI-powered and agentic workflows as a core part of how you work, not an add-on to it. This is a hands-on builder's role: you'll partner closely with Product Marketing, Product, Engineering, Data Science, AI Ops, and Brand/Creative to deliver a consistent, high-quality partner experience with measurable impact on engagement, retention, and growth for the accountant channel.
Requirements
- 8+ years of experience in lifecycle, growth, CRM, or channel/partner marketing
- Hands-on experience with an enterprise-level marketing automation platform (Marketo or Iterable strongly preferred; other enterprise tools considered)
- Demonstrated experience building and directing AI-powered or agentic workflows for real marketing tasks, not just using AI as a drafting assistant
- Proven end-to-end ownership of email campaigns and webinar production programs
- Strong copyediting/copywriting skills, with the ability to adapt tone and voice across audiences
- Cross-functional collaboration experience across Product Marketing, Analytics, and Product teams
- Bachelor's degree or equivalent practical experience
Responsibilities
- Plan, build, QA, launch, and report on email campaigns for the accountant/indirect channel using both third-party tools and Gusto's proprietary agentic email tool
- Own the health of the webinar program: calendar management, stakeholder collaboration, production, promotion, follow-up, and reporting
- Build and continuously improve AI-powered/agentic workflows for segmentation, personalization, and reporting
- Partner with Product Marketing, Community Marketing, Analytics, and Product to plan and prioritize the channel roadmap
- Analyze campaign and program performance, run tests, and bring forward recommendations on channel health
Benefits
- competitive base pay
- benefits
- equity (RSUs)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
