Senior Lifecycle Marketing Manager

Wander

4d•Remote

About The Position

WanderOS is seeking a Senior Lifecycle Marketing Manager to own the entire customer journey for property managers and vacation rental operators using their platform. The role involves building automated campaigns, segmentation, and messaging to foster customer loyalty and retention. This is a cross-functional role with measurable impact on key metrics like activation rate, retention, expansion revenue, and churn. WanderOS is a fast-growing hospitality tech platform focused on building infrastructure that makes it effortless to feel at home anywhere.

Requirements

5+ years in lifecycle, CRM, or retention marketing, ideally at a B2B SaaS company.
Hands-on chops with a marketing automation / lifecycle platform (Customer.io, Braze, Iterable, HubSpot, or similar).
Strong analytical instincts: you're comfortable pulling and interpreting data (SQL a plus) to segment audiences and prove impact.
A track record of building campaigns that measurably moved activation, retention, or expansion metrics.
Excellent, persuasive writing: you craft messaging that sounds human, not robotic.
A self-starter who thrives in a fast-moving, high-craft team.

Nice To Haves

Experience in proptech, hospitality, travel, or vacation rentals.
Experience marketing to SMB or mid-market operators rather than consumers.
Familiarity with property management systems (PMS) or similar operator-facing software.

Responsibilities

Own lifecycle marketing strategy across the full WanderOS customer journey: onboarding, activation, engagement, retention, expansion, and win-back.
Build, launch, and continuously optimize automated email, in-app, and SMS campaigns using our marketing automation / CRM stack.
Segment and personalize messaging based on customer behavior, product usage, and lifecycle stage.
Partner with Product, Sales, and Customer Success to spot key lifecycle moments and build campaigns that drive activation and crush churn.
Run sharp A/B tests across subject lines, content, timing, and channel to keep leveling up performance.
Build and maintain dashboards for the KPIs that matter: activation rate, retention, net revenue retention, churn, and LTV.
Collaborate on onboarding content and in-product messaging that gets property managers hooked on the features that matter most.
Own and evolve the lifecycle marketing tech stack, including integrations between the CRM/ESP and product data.