Senior Lifecycle Marketing Manager

PRIME Corporate Services•Murray, UT

2d•$110,000 - $135,000•Onsite

About The Position

PRIME Corporate Services is seeking a Senior Lifecycle Marketing Manager to own the email and SMS ecosystems that carry our prospects and customers through their entire journey with us. Reporting to the VP of Growth Marketing, this person owns two distinct engines: the prospecting ecosystem that converts leads into booked consultations, and the customer ecosystem that drives onboarding, retention, and expansion across our full service portfolio. Both need to be maintained, measured, and materially improved. This is a hands-on individual contributor role. You will architect the automations, write the copy, build the segments, monitor the deliverability, and read the results. You will partner with Design on creative and Engineering on data integrations, but you own the program end to end. The ideal candidate is equal parts systems thinker and marketer: someone who gets satisfaction from both a clean branching automation and a conversion rate that moves, and who treats inbox placement as an ongoing discipline. There is real room to grow here. You will start with email and SMS, and as those programs mature you will have the opportunity to expand into additional lifecycle channels.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, Analytics, Information Systems, or related field required
Equivalent demonstrated experience considered in lieu of degree
5 to 8 years of progressive experience in lifecycle marketing, CRM marketing, email marketing, or retention marketing
Deep, hands-on ownership of a marketing automation platform, including building complex multi-branch automations from scratch. ActiveCampaign strongly preferred; comparable depth in Klaviyo, HubSpot, Braze, or Iterable considered
Demonstrated ownership of email deliverability, including authentication setup, reputation monitoring, and recovering placement after a deliverability problem
Experience building or scaling an SMS program with working knowledge of TCPA consent requirements
Experience working alongside a CRM in a revenue environment; Salesforce preferred
Demonstrated experience designing and interpreting A/B tests, including sizing tests for statistical significance
Strong copywriting and editing ability; able to draft campaign copy independently
Working knowledge of HTML and CSS sufficient to diagnose and fix email rendering issues
Experience in a high-volume inside sales, appointment-setting, or contact center environment preferred
ActiveCampaign certification preferred
Salesforce Administrator or Marketing Cloud certification preferred
Advanced proficiency with Google Suite and Microsoft Excel
Working proficiency with GA4, Google Tag Manager, and Zapier or comparable automation tooling
Familiarity with email rendering and deliverability tooling such as Litmus, Email on Acid, Google Postmaster Tools, or equivalent

Nice To Haves

Experience in a regulated industry such as financial services, tax, legal, insurance, or lending

Responsibilities

Own the full prospect-to-consultation email and SMS journey, from first touch through booked appointment
Design and maintain lead nurture sequences segmented by source, service interest, engagement level, and stage
Build and optimize campaigns that move cold and aging leads back into active conversation
Partner with Sales leadership on handoff timing, lead routing triggers, and follow-up cadence so marketing and advisor outreach reinforce rather than collide
Own onboarding, activation, education, and retention journeys for existing customers
Build cross-sell and expansion programs across PRIME's service portfolio, including entity structuring, tax strategy, business credit, and estate planning
Design renewal, reactivation, and win-back programs, and identify churn signals early enough to act on them
Own customer feedback and survey programs, including NPS, and route insight back to the business
Serve as the owner and deepest expert on ActiveCampaign, including automations, branching logic, tagging architecture, segmentation, dynamic content, frequency caps, and global suppression logic
Maintain a clean, documented, and scalable account structure that does not degrade as programs multiply
Partner with Engineering to maintain and improve the data flow between ActiveCampaign and Salesforce, defining requirements and validating that data moves correctly in both directions
Audit and maintain data hygiene: duplicates, decay, tag sprawl, orphaned automations, and stale segments
Own inbox placement as a measured discipline, not an assumption
Manage sending domain and subdomain strategy across transactional, marketing, and cold outbound
Maintain SPF, DKIM, and DMARC configuration and monitor authentication health
Monitor bounce rates, spam complaints, blocklist status, engagement decay, and reputation signals; act before problems compound
Manage domain and IP warming for new sending infrastructure
Own list hygiene and sunsetting policy for disengaged contacts
Build and own the SMS program end to end, including consent capture, cadence, message design, and opt-out handling
Ensure every SMS program meets TCPA requirements, including express written consent for promotional messaging, quiet hours, clear opt-out, and auditable consent records
Coordinate email and SMS cadence so the combined contact frequency is deliberate rather than accumulated
Maintain an always-on testing roadmap across subject lines, offers, creative, send timing, and cadence
Size tests properly and evaluate results for statistical significance; document learnings so they compound
Report on program performance to leadership, covering deliverability, engagement, pipeline contribution, revenue per send, cost per acquisition, and retention impact
Maintain consent, suppression, and preference integrity across email and SMS in line with CAN-SPAM, TCPA, and CCPA/CPRA obligations
Partner with Legal on messaging review for a regulated financial services context, where claims about tax, credit, and legal outcomes carry real exposure
Partner with Design on template systems and campaign creative
Partner with Engineering on integrations, data flow, and technical dependencies
Write and edit campaign copy directly; you are not waiting on a copywriter to ship a test