Senior Lifecycle Marketing Manager

Superhuman • San Francisco, CA

16h • Hybrid

About The Position

Superhuman is seeking a Senior Lifecycle Marketing Manager for its Lifecycle Conversion team. The role focuses on converting free Grammarly users into paying customers through experimentation, data-driven personalization, and AI decisioning. The team serves more than 40 million users and works with behavioral and product-usage data to deliver relevant upsell experiences. The position has access to Marketing Operations, Data Science, Brand, and Creative resources.

The manager will drive net new bookings from the free Grammarly audience, build conversion programs, and determine which offers work best for different users. They will maintain an experimentation roadmap tied to measurable business outcomes, shape channel strategy across email, in-product messaging, and push, and partner with Dillon and vendor Hightouch on AI-powered personalization. The role also leads internationalization growth efforts and supports cross-product adoption and upgrades across the Superhuman suite.

Superhuman offers a hybrid work model, and candidates may be based remotely. Travel for in-person team collaboration weeks may be expected, with in-person time determined by managers according to business needs.

Requirements

• At least 4 years of experience in lifecycle, CRM, or growth marketing at a freemium or PLG subscription company, with a record of driving incremental revenue.
• Hands-on experience running statistically sound A/B tests using power analyses, holdouts, and other best practices.
• Track record of identifying business opportunities, running experiments to influence metrics, and analyzing results to make business decisions.
• Hands-on experience building lifecycle programs with measurable impact on business metrics beyond channel metrics, such as retention, LTV, and revenue.
• Deep knowledge of email and in-product messaging, and working knowledge of push.
• Fluency with data and ability to run analyses to build a business case or size an opportunity.
• Experience with modern marketing tools such as Braze, Hightouch, or Iterable, and familiarity with supplementary tools such as Statsig, Databricks, and Figma.
• Clear, concise writing and comfort leading cross-functional partners who are not direct reports.
• Experience using AI to improve workflow.

Nice To Haves

• Experience running AI decisioning, generative copy, or dynamic content programs.

Responsibilities

• Drive net new bookings from the free Grammarly audience by building and running programs that convert free users into paying customers.
• Match offers—including discounts, free trials, suite purchases, and full-price upgrades—to the users they convert best.
• Build and maintain a forward-looking experimentation roadmap tied to measurable business outcomes; run experiments with clear hypotheses, proper sizing, and holdouts.
• Help define the conversion team’s channel strategy across email, in-product messaging, and push.
• Partner with Dillon and Hightouch to drive incremental revenue through personalized, 1:1 upsell experiences at scale.
• Use behavioral, product-usage, and lifecycle data to design relevant and useful upsell programs.
• Lead internationalization growth efforts with the Internationalization team, including growth outside the US and among multilingual users, including non-native English speakers in the US.
• Help drive adoption and upgrades across the Superhuman suite, including Grammarly, Go, Docs, Mail, GPTZero, and Fathom.

Benefits

• Medical, dental, vision, mental health, and fertility benefits.
• Disability and life insurance options.
• 401(k) and RRSP matching.
• Paid parental leave.
• 20 days of paid time off per year, 12 paid holidays per year, two floating holidays per year, and flexible sick time.
• Stipends for caregiving, pet care, wellness, home office, and more.
• Annual professional development budget and opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed